"10 reasons why to utilize social media for your business"

" \n The POWER of Social Media is an easier sell to we the Generation Y business owners (1981-1996). We have a relatively healthy grasp of the before and the aftermath of the internet boom. This aforementioned power of social media is pretty obvious to Generation Z (1997-2012); that\u2019s all they\u2019ve known since they became \u201caware.\u201d It\u2019s the large number of Baby Boomers (1946-1964) and a lot of Generation X (1965-1980) that might be a bit stuck in their old ways and to them I respectfully say: FOLLOW THE NUMBERS! The math tells us that there are 3.96 BILLION active social media users as at three months ago. That word \u201cactive\u201d means that many more accounts have been created and almost 4 billion of them are not dormant; they are regularly used. Considering that there are currently over 7.8 billion people in the world now, that\u2019s half of the entire world population. I wish I could add the statistics for Ghana\u2019s social media activity. I will take Selassy\u2019s advice and write these articles earlier and on time but in the meantime, I could bet you one pesewa that your target market is on the internet, RIGHT NOW. The frequent question is, how do you reach them? That\u2019s not what I\u2019m addressing today. It should make for a good follow-up article next week. WHY YOU SHOULD REACH THEM is what we are deliberating. \n \n\n \n Here are 10 reasons why; 1. The first one is obvious, MORE SALES. The principal aim of most businesses is to sell the goods or services that they\u2019re set up for. Half of the world is on the internet actively engaging with other people and businesses. If you aim to reach more people and get more engagement with prospective customers, social media will play a vital role. The world is getting more and more digitally interconnected and social media is the present and future of marketing. 2. Social media engagement GENERATES REAL BUSINESS LEADS. These are real people. In a pandemic, the world has readily embraced the need to incorporate digital technology. The people that are liking and commenting on the content that businesses put on social media are as real as people standing right in front of a billboard. This is just a quick, easy and effortless way for potential customers to express interest in your product. 3. Most businesses have a website with the full pitch, the full information about the product or services that will seal the deal with any interested and ready customer. The problem is, not everybody knows your company, or where to get the necessary info to make a decision. Social Media can INCREASE YOUR WEBSITE TRAFFIC when it\u2019s designed to direct people to your website. There\u2019s already a lot of traffic between social media user accounts. When you\u2019re part of that traffic, any engagement with your social media handle can very easily direct people to your website. 4. Also, by indulging in all this social media engagement together with half of the world, you MAKE YOUR BRAND RECOGNISABLE. I don\u2019t have the stats but I could bet you another pesewa that customers would choose brands they have interacted with on social media rather than totally strange ones. By staying on the minds of the public, you increase your chances of actually closing a sale when the opportunity presents itself or when a customer is ready to buy. You humanise your brand and make your company easily accessible and approachable. 5. By making yourself recognisable, you INCREASE BRAND AWARENESS. It\u2019s true that 60% of Instagram users discover new brands on social media. Don\u2019t lose out on that. Social media companies are mainly driven by their ability to display ads to a targeted audience. So, when you join the social media, you can promote your ads. It can be a picture with a simple message. Or a short video with whatever message you want to convey. It\u2019s relatively inexpensive and very easy to get the assurance of a lot of eyes on your message at very little cost. 6. Also, you get to USE SOCIAL MEDIA INFLUENCERS. Just like on TV, there are some people that are popular and powerful on social media. Studies show that word of mouth has about 50% chance of swaying a purchasing customer. When someone is actually ready to buy a product or procure a service, a good word from their favourite personality on social media can help. And it doesn\u2019t have to be a big shot celebrity. There are equally long-reaching accounts on social media that are run by normal people that will charge you a fraction of what the big celebrities will. 7. Imagine GOING VIRAL. Just imagine it. Imagine being as viral as Big Shaq. He went viral because of content he made during a radio interview\u2026 RADIO! Yet, it wasn\u2019t radio and TV that made him a household name. It was social media. YOU or your business stand a chance of going viral should your content resonate with the masses. When that happens, for however long it lasts, you will have Ghana\u2019s attention\u2026 technically half of Ghana but that\u2019s still a massive lot of people to introduce your business to. 8. It\u2019s possibly never happened to you, and I hope it doesn\u2019t, but if a crisis does befall you, then you don\u2019t want to not have a strategy for SOCIAL MEDIA CRISIS MANAGEMENT. It is crucial because in the times we find ourselves, it is social media that disseminates information the quickest. If your company ever has a crisis and word needs to be put out fast and well, you will need a social media plan. To execute an effective social media plan, you have to have been active and engaging with your target audience on social media. 9. Regardless of crisis, smart companies frequently execute REPUTATION MANAGEMENT strategies. During all the interactions that happen on social media, one could influence how others think about and perceive your company. It\u2019s better to get ahead of it. Your current and prospective clients are discussing your product. They\u2019re looking at the good sides and the bad sides to choosing your company. If you follow very carefully, you can contribute to throwing more light on the positive and address the negative before it turns into a full-blown crisis. 10. Social media is accessible to anyone with internet. It means you will see what your competitors do and have many other ways to MONITOR YOUR COMPETITORS. It means you\u2019ll be able to tell when they put out important information, when they launch new products, and when they alter their way of doing things. Your competitors are your competitors because they\u2019re doing something right and staying in business. Through social media, while you monitor opposition strategies, you can capitalise on what they\u2019re doing wrong by offering a better experience to win over customers. \n "

"10 reasons why to utilize social media for your business"

MTN Nigeria Now the Most Capitalized Stock in NigeriaAMP

Nigerian Stock Market Creates Largest Pool of Billion-Dollar Stocks in 2025AMP

OPEC+ Nears Decision Point on Next Oil Output HikeAMP

Europe’s Energy Future Hinges on Global PowersAMP

US Companies Cut Investments in China to Record Lows, Here’s WhyAMP

How AI is Rewriting and Enhancing Water Risk ManagementAMP

SheFarms Broiler Edition Kicks Off in Greater AccraAMP

PharmAccess Ghana, Healthcare Federation of Ghana sign SafeCare License Agreement; to use Newest ISQua-Certified Version 5AMP

Tanzania Sink Burkina Faso to Delight Home Crowd In TotalEnergies CHAN 2024 OpenerAMP

MTN Nigeria Now the Most Capitalized Stock in NigeriaAMP

Nigerian Stock Market Creates Largest Pool of Billion-Dollar Stocks in 2025AMP

OPEC+ Nears Decision Point on Next Oil Output HikeAMP

Europe’s Energy Future Hinges on Global PowersAMP

US Companies Cut Investments in China to Record Lows, Here’s WhyAMP