Communications Minister Pledges Reduction in DStv Prices Amid Public Outcry Over Affordability
Minister for Communication, Digital Technology, and Innovations, Samuel Nartey George, has assured Ghanaians that government is taking decisive steps to secure a reduction in the subscription prices of DStv services, following mounting public dissatisfaction over the affordability of the pay-TV platform.
Addressing the media on Thursday, July 3, during a briefing on developments within the communications sector, Mr George acknowledged the widespread frustration expressed by consumers, describing their concerns as legitimate and deserving of prompt action.
“The pricing structures must be responsive to Ghana’s economic context,” the Minister stated. “I have a meeting scheduled for tomorrow with the Ghana team and their South African counterparts to agree on a way forward on the issues raised.”
He revealed that the Ministry has already engaged with DStv’s local representatives to address critical concerns around affordability, value for money, and quality of service. He emphasised that the ongoing discussions are aimed at ensuring that the pricing of DStv packages reflects the economic realities facing Ghanaian consumers.
According to him, a crucial follow-up meeting involving both the Ghanaian and South African teams of the service provider has been scheduled to concretely address the concerns raised and determine a practical solution.
“The outcomes will be shared with the public in due course. This engagement reflects our commitment to regulatory accountability and our resolve to ensure that digital services in Ghana remain fair, accessible and responsive to the needs of citizens,” Mr George noted.
In a firm assurance to consumers, the Minister added: “I make you one promise, I won’t leave tomorrow’s meeting without securing a drop in the pricing of DStv. That is a solemn promise I make to you.”
The move forms part of the government’s broader strategy to ensure fairness and accountability in the delivery of digital services, particularly at a time when many households are grappling with economic challenges.