"Elon Musk warns Tesla workers they’ll be sleeping on the production line to build its new mass-market EV"

" Elon Musk warns Tesla workers they'll be sleeping on the production line to build its new mass-market EV \r\n\r\n \r\n \r\n\r\nElon Musk warned Tesla workers to prepare for a challenging production ramp-up as he previewed plans to build a mass-market vehicle.\r\n\r\n \r\n \r\n \r\n \r\n\r\nThe Tesla CEO said\u00a0 on the company's Wednesday earnings call \u00a0that building Tesla's next-generation EV, set to enter production in 2025, will require Tesla workers to live and sleep on the manufacturing line at the company's Texas factory.\r\n\r\n \r\n \r\n\r\n\"We really need the engineers to be living on the line. This is not sort of an off-the-shelf 'it-just-works' type of thing,\" Musk told investors.\r\n\r\n \r\n \r\n\r\n\"That will be a challenging production ramp,\" Musk said. \"We'll be sleeping on the line, practically. Not practically, we will be.\"\r\n \r\n\r\nIt wouldn't be the first time Tesla workers have reportedly had to sleep on manufacturing lines to meet the company's production deadlines.\r\n\r\n \r\n \r\n\r\nA former worker at Tesla's factory in Fremont, California, told\u00a0 The Verge \u00a0that employees would\u00a0 sleep on the factory floor after 12-hour shifts . Musk has said he slept beneath his desk while spending \"three years straight\" basically\u00a0 living in Tesla's manufacturing facilities .\r\n\r\n \r\n \r\n\r\nMusk said that Tesla's next-generation vehicle, which Reuters reported is a mass-market, affordable EV\u00a0 codenamed \u00a0\" Redwood ,\" is set to enter production in the second half of 2025 at the company's Texas Gigafactory \u2014 though he admitted that he is often optimistic with timing, and could not yet predict how many of the vehicles Tesla would initially produce.\r\n\r\n \r\n \r\n\r\nTesla workers could face a heightened form of what Musk previously dubbed \" production hell \" during Tesla's 2017 Model 3 ramp-up.\r\n\r\n \r\n \r\n\r\n\"There's a lot of new technology, a tremendous amount of new revolutionary manufacturing technology here,\" Musk said.\r\n \r\n\r\n\"I am confident that once it gets going, it will be head and shoulders above any other manufacturing technology that exists anywhere in the world. It's next level,\" he added.\r\n\r\n \r\n \r\n\r\nThe billionaire has hinted for years that\u00a0 Tesla plans to release a cheaper EV \u00a0expected to cost\u00a0 below $30,000 .\r\n\r\n \r\n \r\n\r\nIt comes as the company is under increasing pressure from Chinese EV manufacturers prioritizing more affordable vehicles, with the Chinese EV manufacturer\u00a0 BYD recently overtaking the US automaker \u00a0as the world's largest producer of electric vehicles. But BYD does not yet sell its cars in the US.\r\n\r\n \r\n \r\n\r\nTesla did not immediately respond to a request for comment from Business Insider, made outside normal working hours.\r\n\r\n \r\n \r\n \r\n \r\n \r\n "

"Elon Musk warns Tesla workers they’ll be sleeping on the production line to build its new mass-market EV"

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