"GTDC Launches New Tourism Platforms and Awards Scheme to Boost Sector Competitiveness"

" GTDC Launches New Tourism Platforms and Awards Scheme to Boost Sector Competitiveness \r\n The Ghana Tourism Development Company Limited (GTDC), led by the Chief Executive Officer, Professor Kobby Mensah, has unveiled three major initiatives aimed at repositioning Ghana\u2019s tourism sector for growth, competitiveness and inclusivity. \r\n The initiatives include the Ghana Tourism Marketplace (GTM), the Ghana Tourism Investment Platform (GTIP), and the Destination Marketing Awards (DMA). \r\n According to GTDC, the Ghana Tourism Marketplace will serve as a one-stop digital platform connecting businesses, products and services across the tourism value chain, linking providers directly with consumers. The Ghana Tourism Investment Platform, meanwhile, is designed to attract capital and partnerships to scale up businesses, enhance infrastructure, and expand opportunities in the sector. \r\n The Destination Marketing Awards will celebrate excellence and innovation within the tourism industry, recognising institutions and individuals whose work raises Ghana\u2019s profile as a leading global destination. \r\n \u201cThese initiatives are not just projects of GTDC. They are shared opportunities that demand the participation, commitment and ownership of every stakeholder \u2014 government, private sector, communities and international partners alike,\u201d Prof. Mensah stated at the launch. \r\n He emphasised the importance of digitisation and innovation in aligning with the President\u2019s vision of the \u201cBlack Star Experience.\u201d The Ghana Tourism Marketplace, he noted, will allow both local and international tourists to pay for products and services virtually, eliminating the need for physical presence at tourism sites before making payments. \r\n \u201cThe Ghana tourism marketplace is very important because tourism is moving virtually. With this, people can actually pay for their tickets and consume the product even before they arrive. We can also help businesses promote themselves without having physical assets, offering broader and more competitive opportunities,\u201d he said. \r\n Prof. Mensah further highlighted the role of digital content creation in global tourism marketing, stressing that Ghana must leverage young people\u2019s creativity to improve online visibility and engagement. \r\n \u201cThe competition is no longer company by company but region by region. If your region has what it takes, be on the platform and let\u2019s market your region. Festivals, hotels, restaurants and tour companies all have to showcase what they offer,\u201d he added. \r\n The GTDC assured stakeholders of its full support and partnership to ensure successful implementation of the initiatives, positioning Ghana\u2019s tourism industry as sustainable, resilient, and globally competitive. "

"GTDC Launches New Tourism Platforms and Awards Scheme to Boost Sector Competitiveness"

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