"\u201cNot Just Another Bank\u201d \u2013 OmniBSIC redefines its brand identity"

" \u201c Not Just Another Bank \u201d \u2013 OmniBSIC redefines its brand identity \r\n \r\n \t OmniBSIC Bank introduces new tagline\u2014signalling strategic transformational agenda \r\n \r\nOmniBSIC Bank Ghana Limited, the fastest-growing bank in Ghana, has unveiled a new tagline, \u2018 \u2026Not Just Another Bank ,\u2019 marking further progress from its long-standing slogan, \u2018At Your Service.\u2019 This change is part of the Bank\u2019s commitment to setting itself apart and standing out with extraordinary customer experience to make its customers the happiest and ultimately becoming the Bank of Choice for the banking public.\r\n\r\nDaniel Asiedu, Managing Director of OmniBSIC Bank, explained, \u201cWhile \u2018At Your Service\u2019 has effectively conveyed our dedication to customer satisfaction, it does not completely capture the essence of the Bank\u2019s purpose. The new tagline better represents our mission: to provide excellent and innovative banking services through competent employees, extensive delivery channels, and technology.\u201d\r\n\r\nThe introduction of \u201c\u2026Not Just Another Bank \u201d emphasizes OmniBSIC\u2019s intent to redefine banking experience, focusing on proactive collaboration, technological innovation, and personalized solutions.\r\n\r\nMr. Asiedu, also emphasized that the new tagline reflects OmniBSIC Bank\u2019s readiness to go beyond simply offering services. \u201cWe are not just providing services; we are actively growing with our customers and adapting to meet their needs\u201d he stated.\r\n\r\nSince its merger in 2019, the Bank\u2019s comprehensive transformation has led to quality and unmatched customer service, impressive year-on-year financial results as well as improvement across all performance indicators. As a result, the Bank earned some of the most prestigious honours and recognitions \u2013locally and internationally in consecutive years.\r\n\r\nDespite these recognitions, the Bank is determined to distinguish itself further. As Mr. Asiedu stated, \u201cWe want to raise the bar and position the Bank as a market leader. We need to stand out.\u201d\r\n\r\nThe new tagline aligns with OmniBSIC\u2019s focus on the changing financial landscape and customer expectations. The Bank aims to offer more than just transactional services by leveraging cutting-edge technology to deliver tailored solutions that empower customers to take control of their financial future.\r\n\r\nThis shift in messaging also reflects a change in mindset from just serving customers to partnering with them. \u201c\u2026Not Just Another Bank\u201d signifies OmniBSIC\u2019s commitment to being an agile, collaborative partner, dedicated to customer growth.\r\n\r\nThe Bank, recently named \u2018Bank of the Year\u2019 at the Ghana Business Standard Awards, is driving its strategic direction through the newly launched \u2018OmniBSIC 5.0\u2019 initiative. This focuses on using data, artificial intelligence (AI), and machine learning to deliver predictive and personalized banking experiences.\r\n\r\n\u201cOur new strategy is data-driven,\u201d Mr. Asiedu explained. \u201cFor example, instead of relying on an officer to recommend suitable products, we will deploy digital banking solutions that can analyze usage patterns and proactively suggest personalized services.\u201d\r\n\r\nOmniBSIC Bank is also introducing banking services, that will enhance user convenience and reduce reliance on physical banking.\r\n\r\nAddressing data security, the Bank\u2019s Chief Operating Officer (COO), Dr. Philip Oti-Mensah, reassured customers that robust measures are in place to protect their information. With certifications like ISO and Payment Card Industry Data Security Standard (PCI DSS), he emphasized, \u201cOur systems are secure, ensuring third parties cannot easily access customer data.\u201d\r\n\r\nRecognizing the diverse needs of its customers, Mr. Oti-Mensah highlighted that the Bank\u2019s innovations are designed to appeal to both younger, tech-savvy generations and older clients. \u201cOur customer base spans Millennials, Gen Z, and other groups. This new direction will resonate with all of them.\u201d\r\n\r\n\u201cWith the introduction of our new tagline \u201c \u2026Not Just Another Bank \u201d, we are committed to becoming the Bank of choice for customers in Ghana,\u201d concluded Mr. Asiedu.\r\n\r\n About OmniBSIC Bank \r\n\r\nOmniBSIC Bank is a fully-fledged universal bank that traces its roots to a merger between the erstwhile OmniBank and Sahel Sahara Bank. The merger was spurred by the banking sector consolidation program introduced by the Bank of Ghana (BOG) in 2017 through several directives, including the increment of the minimum capital requirement almost fourfold from GHS 120 million to GHS 400 million. Merging the two banks is one of the most successful in the financial services industry because the two banks had similarities in business modules, and size also the stakeholders (management staff, directors) were willing to embrace the merger due to the potential synergy it could create to make the \u201cnew\u201d bank a significant player in the banking and financial services sector.\r\n\r\nOmniBSIC has reinforced its corporate governance structures and invested in its infrastructure to align with Bank of Ghana\u2019s (BOG\u2019s) Corporate Governance and other regulatory standards. The Bank is dedicated to maintaining the highest level of integrity, transparency, and accountability in all operations, thereby creating a reliable framework for customers to carry out their banking activities with convenience and confidence.\r\n\r\nHeadquartered in Accra\u2019s Airport City, OmniBSIC Bank serves its customers through a network of 40 branches across Ghana. The Bank also offers a comprehensive suite of products, services, and digital solutions tailored to corporate, SME, and individual needs while actively supporting the communities within which it operates. To deliver exceptional banking experiences daily, OmniBSIC prioritizes investment in technology and employee development. This commitment is reflected in its rigorous staff selection process and comprehensive capacity-building programs.\r\n\r\nOmniBSIC Bank has undergone a comprehensive transformation, showing improvements across all parameters\u2014including financial performance\u2014while achieving numerous successes and receiving multiple recognitions including, The Most Customer-Centric Bank (CIMG, 2022), The Fastest-Growing Corporate Bank in Ghana (Global Banking and Finance Awards, 2023), The Best Bank in Ghana (Ghana Business Awards, 2023), Bank of the year (Ghana Business Standard Awards, 2024), SME Bank of the Year (Ghana Credit Excellence Awards, 2024), Best Ghanaian Owned Emerging Band (Made-In \u2013Ghana Awards, 2024) and Best Corporate Bank, Ghana ( Global Banking and Finance Awards, 2024) and currently ranked 29 th best company by GIPC\u2019s Ghana Club 100.\r\n\r\nThe Bank is a member of the Ghana Deposit Protection Scheme.\r\n\r\n \r\n\r\n \r\n\r\nMr. Daniel Asiedu, Managing Director of OmniBSIC Bank Ghana"

"\u201cNot Just Another Bank\u201d \u2013 OmniBSIC redefines its brand identity"

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