"South Africa\u2019s Online Retail to Pass $7 Billion in 2025"

" South Africa\u2019s Online Retail to Pass $7 Billion in 2025 \r\n\r\n \r\n \r\n \r\n \r\n\r\nSouth Africa\u2019s online retail market is set to exceed $7 billion in 2025, capturing almost 10% of the country\u2019s total retail sales.\r\n\r\n \r\nThis is according to the Online Retail in South Africa 2025 report by World Wide Worx, in partnership with Mastercard, Peach Payments and Ask Afrika.\r\n\r\n \r\n \r\n\r\nThe study shows that e-commerce sales grew by 35% in 2024, reaching about $5.2 billion and representing 8% of all retail sales.\r\n\r\n \r\n \r\n\r\nGrowth has continued in 2025 at an annualised rate of 38%, far higher than physical retail, which rose only 2.5% in 2024 and 1.6% by mid-2025.\r\n\r\n \r\n \r\n\r\nAnalysts say this shows that\u00a0 online shopping \u00a0is now a central part of how South Africans spend.\r\n\r\n \r\n \r\n\r\nArthur Goldstuck, CEO of World Wide Worx, said the findings mark a turning point for retail in the country.\r\n\r\n \r\n \r\n\r\n\u201cNearly one in every ten rand spent at retail will now be online. This is no longer just an experiment, it\u2019s a structural force in the economy,\u201d he said.\r\n\r\n \r\n \r\n Retailers are reporting strong growth across categories \r\n\r\n \r\n \r\n\r\n Shoprite\u2019s Checkers Sixty6 0 delivery app grew by 47% in the first half of 2025, generating nearly $1 billion in sales.\r\n\r\n \r\n \r\n\r\nPick n Pay\u2019s delivery services grew by more than 60% last year, while Woolworths reported a 37% rise in online fashion, beauty and home sales, and nearly 50% growth in its Woolies Dash grocery delivery service.\r\n\r\n \r\n \r\n\r\nThe Foschini Group said online sales from its Bash platform jumped 40% and now make up 12% of its total revenue.\r\n\r\n \r\n \r\n\r\nTruworths\u2019 online sales rose 38% to reach 6% of its South African sales. Mr Price and Clicks also posted double-digit growth in their online divisions.\r\n\r\n \r\n \r\n \r\n \r\n Infographic showing e-commerce stats in South Africa | \u201cE-commerce metrics in South Africa highlight fast growth in online stores and changing consumer habits. \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\nGabriel Swanepoel, country manager for Mastercard South Africa, said secure digital payments are key to this growth.\r\n\r\n \r\n \r\n\r\n\u201cSecure, seamless transactions are what allow retailers to scale at speed and consumers to shop with confidence. This combination of trust and efficiency is turning digital activity into real economic growth,\u201d he said.\r\n\r\n \r\n \r\n\r\nHe added that e-commerce is spreading beyond big cities, as\u00a0 internet access improves \u00a0and secure payment systems open up shopping for smaller towns and middle-income households.\r\n\r\n \r\n \r\n\r\nGlobal companies are also driving growth. Amazon launched its South African website in 2024 and opened a seller centre in Cape Town in 2025 to support small businesses.\r\n\r\n \r\n \r\n\r\nShein and Temu together sold about $400 million worth of products in 2024, but their growth may slow this year because of stricter customs and tax rules.\r\n\r\n \r\n \r\n\r\n\u201cRetailers are no longer only testing e-commerce; they are scaling it profitably. This report shows that the ecosystem is ready for its next phase, built on reliable payments, efficient logistics, and consumer trust,\u201d he said.\r\n\r\n \r\n \r\n\r\nThe report predicts that by 2027,\u00a0 online sales will exceed $8 billion \u00a0and make up about 12% of all retail spending in South Africa.\r\n\r\n \r\n \r\n "

"South Africa\u2019s Online Retail to Pass $7 Billion in 2025"

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