Afrobarometer Survey: Integrity Outweighs Campaign Promises for 90% of Ghanaian Electorate
A recent survey by Ghana’s Center for Democratic Development (CDD-Ghana) has underscored honesty and character as the dominant factors for voters heading into the upcoming elections.
Findings from the Afrobarometer survey reveal that 90% of respondents prioritize honesty in candidates, while 88% emphasize the importance of personal integrity, outstripping the 59% who view campaign promises as a key determinant.
Presenting the report, Dr. Edem Selormey, Director of Research at CDD-Ghana, noted a strong sense of party loyalty, with 58% of respondents indicating they plan to vote for both presidential and parliamentary candidates from the same party in December—a trend that underscores Ghana’s enduring two-party landscape led by the National Democratic Congress (NDC) and the New Patriotic Party (NPP).
Despite prior concerns over political violence, most respondents expressed confidence in a peaceful campaign period.
Dr. Kojo Asante, Director of Policy Engagement and Partnerships at CDD-Ghana, emphasized the need for the Electoral Commission to ensure a transparent and fair process, crucial to preserving the public’s trust in Ghana’s democratic framework.
The findings highlight a clear preference among Ghanaians for integrity and character, signaling a shift toward values-driven politics.
