Brussels Airlines goes biking and hiking in Ghana to promote development of tourism in the Volta region

Brussels Airlines is the Africa expert within Lufthansa Group, with 18 sub-Saharan African destinations currently on sale. The airline aims to be a true partner to local communities in the served markets. Therefore, the Belgian airline organizes “Bike in Africa” since 2011. With this initiative, Brussels Airlines and Lufthansa Group want to create among their employees more awareness and closeness to the African continent, which is a core part of their business.

After editions in Rwanda, Burundi, Uganda, Senegal, The Gambia and Cameroon the 2024 edition of “Bike in Africa” will go to Ghana, more specific to the Volta region. 120 employees of Brussels Airlines and several Lufthansa Group business units take part, such as Eurowings, Lufthansa, Swiss and Austrian Airlines. They will go on a 5-day trip through the Volta region and their flight to Accra left Brussels this morning. New this year is that participants can also choose to go hiking instead of biking.

Discovering beautiful Ghana, supporting touristic development
​During this edition of Bike in Africa, Brussels Airlines will support two companies in the Volta Region: Bravehearts Expedition LTD and Wasteman Ghana. Bravehearts Expedition LTD focuses on the development of tourism in the Volta region by for example building infrastructure. Wasteman Ghana collects mainly plastic waste for recycling purposes. At both companies, Brussels Airlines will host “design thinking” workshops to support developing their corporate strategy.

These workshops are given in close collaboration with the students of the Heritage University in Accra and help alliance, the charity organization of Lufthansa Group.

Next to these workshops, the bikers and hikers will also visit the help alliance supported project “Kinder Paradise”.