MTN suspends data zone bundle over SMP status
MTN Ghana says it has suspended its MTN Data Zone bundle effective April 05, 2023 in obedience to the directive of the National Communications Authority (NCA).
In a statement MTN explained that the suspension of the innovative Data Zone bundle is due to a review of the bundle offer in line with the Significant Market Power (SMP) directives applied to MTN Ghana in June 2020, not to be the lowest priced on any offer in the industry.
“We are currently engaging and collaborating with the Regulator, as we seek alignment on a revised Data Zone bundle to be reinstated as soon as possible. We will notify you in due course of further developments,” it added.
Data Zone bundle is an innovation by MTN Ghana that gives customers a 1-day validity bundle at discounted rates at the point of purchase. Subscription is through the Short Code 135.
MTN Ghana used the opportunity to reassure its customers that it would continue to roll out innovative and affordable products and services for the benefit of its cherished customers.
MTN is the only SMP in Ghana’s telecom industry and that is because, according to the government, it commands over 75% of the entire telecoms market in terms of voice, data, mobile money and revenue.
As a result, government has enjoined MTN to implement a number measures designed to “correct the market imbalance” by helping to make the smaller players a bit more appealing in terms of pricing and product offers.
Ordering MTN to ensure that it does not have the lowest priced products and services on the market is part of seven regulatory intervention measures to correct the market imbalance.
