Targeting and customer profiling for high sales and service patronage
Are you an entrepreneur or a business owner who would like to launch a new product or a new service? Do you want to sell more of your products or services? Or, are you just interested in having a more targeted approach in your market?
A good business strategy is premised on the fact that successful campaigns do not only need clear objectives but also clearly defined target audiences and Customer profiling. Do you know your target market? Have you created an accurate customer’s profile yet? In fact, knowing your target market and your customer’s profile increases your chances of thriving in the marketplace.
Knowledge of your target market helps you determine what to offer them and how to offer it in such a way that it meets their expectation and need. Take for instance why Lamborghini doesn’t advertise on TV. There are other car commercials on TV but Lamborghini does not advertise on TV because it is not an effective way of reaching the target market for Lamborghini buyers. This means Lamborghini understands their customers so well; in other words, Lamborghini knows what their customers’ habits are.
This information about their buyers has helped Lamborghini save huge sums of money (TV adverts are usually not that cheap) where one could argue, it would have been a waste. Of course, for a different target group, it cannot be labeled as a waste of resources. That is the whole idea of targeting and segmentation. What works for one product or service may not work for the other.
How do you think Lamborghini managed to know all that? There may be several answers to that question but an expert can tell you that Market Targeting and Customer Profiling are two of the most important of them. Customer Profiling is about knowing who your customers are, their needs, their desires, their habits, and even what they can afford.
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This helps you to know if there is a match between what you offer and your customer’s needs. Also, knowing your target customer can help you make customer-focused decisions and concentrate your energies where it matters. Many products on the market are like a Lamborghini, they are not made for everyone. Not everyone can afford them; not everyone needs them.
As a business owner, you need to know who is a potential customer and who is not. Such information can help you save money on places or platforms you do not need to be, while you boost your chances where you should be because that is where your customers/clients will find and/or see you.
Do you need help on getting a more targeted approach in the market? Our team at Unravel Consult has over 10 years of experience in helping business owners tailor their marketing and sales efforts to meet their customer’s demands.
We can also help you specifically reach the segment of the population that will most likely buy your products or patronize your service. Get in touch and let us help you increase your revenue before the end of the year!
