• Login
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
  • Home
  • News
    • General
    • Political
  • Economy
  • Business
    • Agribusiness
    • Aviation
    • Banking & Finance
    • Energy
    • Insurance
    • Manufacturing
    • Markets
    • Maritime
    • Real Estate
    • Tourism
    • Transport
  • Technology
    • Telecom
    • Cyber-security
    • Cryptocurrency
    • Tech-guide
    • Social Media
  • Features
    • Interviews
    • Opinions
  • Reports
    • Banking/Finance
    • Insurance
    • Budgets
    • GDP
    • Inflation
    • Central Bank
    • Sec/Gse
  • Lifestyle
    • Sports
    • Entertainment
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video
No Result
View All Result
No Result
View All Result
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
No Result
View All Result
Home Business

A Call for Cultural Asset Valuation

6 months ago
in Business, Features, highlights, Home, home-news, latest News, Tourism
2 min read
0 0
0
81
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

A Call for Cultural Asset Valuation

The Acting Chief Executive Officer of the Ghana Tourism Development Company Ltd. (GTDC), Professor Kobby Mensah calls for the urgent need for Ghana to develop a structured approach to valuing its cultural assets, including cocoa, folklore, festivals, and artifacts.

He argued that while Ghana has long benefited from cocoa’s economic contributions, it lacks a formalised recognition of its cultural and historical worth.

To address this, Prof Mensah proposed a formula for determining the value of a cocoa bean, which he summarised as: STU with STU representing the Sum of the Total Use of Cocoa, ny1 denoting the number of years Cocoa has been in existence, and ny2 projecting the number of years it will continue to exist.

This formula, he admitted and explained, though needs some further scrutiny to refine it, would provide a quantifiable basis for assessing the significance of cocoa beyond its market price, helping policymakers, investors, and cultural stakeholders to make informed decisions about the future of Ghana’s Cocoa heritage.

Prof. Kobby Mensah made the call at the launch of the National Chocolate Week by The Ghana Tourism Authority (GTA) in Accra on Friday 6 February 2025.

Professor Kobby Mensah, commended the Ministry of Tourism, Culture and Creative Arts and Ghana Tourism Authority for their initiative in promoting Cocoa as a valuable cultural asset through the Chocolate Week celebration.

RelatedPosts

RMA Demands Public Inquiry into Unibank Collapse, Slams AG’s Decision to Drop Charges

Revenue Mobilisation Africa Demands Independent Inquiry into Banking Sector Clean-Up, Questions GHS 25bn Public Cost

Deloitte Warns of Revenue Risks Despite Upward Revision of 2025 Targets

Prof. Mensah lauded the efforts of the Ministry and GTA in ensuring the long-term sustainability of Cocoa, which remains one of Ghana’s most treasured cultural assets. He emphasised that cocoa is more than just an economic product—it is deeply woven into the cultural and historical fabric of the country.

On GTDC’s Strategic Vision under his leadership, Prof. Mensah categorised GTDC’s mandate into four key investment and development strands:

  • Investment in Tourism Physical Infrastructure – Developing world-class tourism sites, facilities, and accommodations to enhance Ghana’s attractiveness as a global tourism destination.
  • Investment in Human Capital – Strengthening capacity building within the tourism sector to ensure skilled professionals drive growth and service excellence.
  • Investment in Cultural Assets – Promoting and preserving Ghana’s rich cultural heritage, including festivals, folklore, and traditional art forms.
  • Investment in Technology and Innovation – Leveraging digital transformation to enhance tourism experiences and improve service delivery within the sector.

The Chocolate Week initiative was introduced as part of a broader effort to increase local consumption of Cocoa products and highlight Ghana’s leadership in the global Cocoa industry. Over the years, the initiative has gained traction, incorporating tourism, business, and cultural elements into its celebrations.

By linking tourism with Cocoa promotion, the Ghana Tourism Authority and the Ministry of Tourism, Culture and Creative Arts aim to create new economic opportunities for local businesses, attract investment, and strengthen Ghana’s brand identity on the global stage.

A Sustainable Future for Cocoa and Tourism

Prof. Mensah’s advocacy for a structured valuation of Ghana’s cultural assets aligns with broader national and global conversations on heritage conservation and sustainable tourism. With Ghana’s tourism sector seeking to diversify beyond traditional attractions, initiatives like Chocolate Week serve as prime examples of how cultural and economic sustainability can go hand in hand.

As Ghana continues to innovate in tourism and cultural preservation, industry leaders and policymakers like Prof. Mensah are calling for strategic approaches to ensure that the country’s heritage assets are not only preserved but also maximised for long-term socio-economic benefits.

Tags: A Call for Cultural Asset ValuationCultural Asset ValuationGhana Tourism Development CompanyProfessor Kobby Mensah

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

No Result
View All Result

Highlights

DSTV Risks Suspension by August 7 for Failing to Align Prices with Regulations

Full Story: SML Disguised at Kotoka International Airport

Petrol Price Records Marginal Increase at Pumps as Diesel, LPG Decline

How New Data Standards Will Transform Our Understanding of the Global Economy

Best Airlines for Passenger Experience in 2025

GACL Contract Probe: Paul Adom-Otchere, two Others Detained Over Failure to Meet Bail Conditions

Trending

Business

RMA Demands Public Inquiry into Unibank Collapse, Slams AG’s Decision to Drop Charges

August 1, 2025

RMA Demands Public Inquiry into Unibank Collapse, Slams AG’s Decision to Drop Charges Revenue Mobilisation Africa (RMA)...

Revenue Mobilisation Africa Demands Independent Inquiry into Banking Sector Clean-Up, Questions GHS 25bn Public Cost

August 1, 2025

Deloitte Warns of Revenue Risks Despite Upward Revision of 2025 Targets

August 1, 2025

DSTV Risks Suspension by August 7 for Failing to Align Prices with Regulations

August 1, 2025

Full Story: SML Disguised at Kotoka International Airport

August 1, 2025

Who we are?

NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

NorvanReports is a unique data, business, and financial portal aimed at providing accurate, impartial reporting of business news on Ghana, Africa, and around the world from a truly independent reporting and analysis point of view.

© 2020 Norvanreports – credible news platform.
L: Hse #4 3rd Okle Link, Baatsonaa – Accra-Ghana T:+233-(0)26 451 1013 E: news@norvanreports.com info@norvanreports.com
All rights reserved we display professionalism at all stages of publications

No Result
View All Result
  • Home
  • Business
    • Agribusiness
    • Aviation
    • Energy
    • Insurance
    • Manufacturing
    • Real Estate
    • Maritime
    • Tourism
    • Transport
    • Banking & Finance
    • Trade
    • Markets
  • Economy
  • Reports
  • Technology
    • Cryptocurrency
    • Cyber-security
    • Social Media
    • Tech-guide
    • Telecom
  • Features
    • Interviews
    • Opinions
  • Lifestyle
    • Entertainment
    • Sports
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.