ADB Holds Branch Managers Strategy Session for Service Excellence and Sustainable Growth
The Agricultural Development Bank PLC (ADB) has held a two-day strategic session for its branch managers, aimed at driving service excellence and setting the tone for a stronger performance going forward.
The session, which took place on October 23 and 24, 2025, brought together Branch Managers, Executive Committee Members, and senior management to review the Bank’s performance, share insights, realign strategies for the last quarter of this year as well as expectations for 2026.
Opening the session, the Managing Director of ADB, Mr. Edward Ato Sarpong, set the tone by sharing inspiring success stories from leading multinational companies, urging participants to adopt bold and innovative thinking in their operations.
“The global business environment is evolving rapidly, and so must we. We cannot continue to do things the same way and expect different results. The time has come to think differently, act decisively, and lead with creativity,” Mr. Ato Sarpong charged.
He further reiterated management’s resolve to strengthen ADB’s leadership in agribusiness financing, digital transformation, and customer service excellence, noting that the Bank’s 60th Anniversary milestone should mark a new era of growth and innovation.
On his part, Deputy Managing Director (Operations), Professor Ferdinand Ahiakpor, encouraged branch leaders to demonstrate ownership and accountability in driving results. He described the strategy session as a “crucial bridge between vision and execution,” urging managers to deepen customer relationships and embrace technology as a growth enabler.
“The branch network is ADB’s frontline strength. As we prepare for 2026, we must shift from transactional thinking to strategic engagement, understanding customer needs, leveraging data, and offering tailored financial solutions that reinforce trust in the ADB brand,” Prof. Ahiakpor said.
The general manager in charge of retail banking, Frank Okyere-Adarkwa, re-echoed the purpose-driven agenda of the bank. He reiterated the need for proactiveness in ensuring service experience that delivers value and convenience for our customers. “We must live by our corporate social architecture of delivering exceptional service experience that creates positive top-of-mind customer recall and leads to repeat patronage and referrals by our customers and stakeholders,” Mr. Okyere-Adarkwa stated.
The Head of Marketing and Communications, Mohammed Ali, underscored the importance of consistent brand communication and customer engagement in achieving the Bank’s strategic goals.
“Our marketing efforts must speak the same language as our strategy, one of relevance, visibility, and impact. As we move into the next phase of the Bank’s growth journey, every branch is a brand touchpoint, and every staff member a brand ambassador,” Mr. Ali remarked.
The Branch Managers’ Strategy Session forms part of the Bank’s broader effort to ensure alignment between management and field operations. Discussions centered on consolidating gains in 2025 and exploring new business frontiers under ADB’s Beyond Banking brand direction.
