• Login
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
  • Home
  • News
    • General
    • Political
  • Economy
  • Business
    • Agribusiness
    • Aviation
    • Banking & Finance
    • Energy
    • Insurance
    • Manufacturing
    • Markets
    • Maritime
    • Real Estate
    • Tourism
    • Transport
  • Technology
    • Telecom
    • Cyber-security
    • Cryptocurrency
    • Tech-guide
    • Social Media
  • Features
    • Interviews
    • Opinions
  • Reports
    • Banking/Finance
    • Insurance
    • Budgets
    • GDP
    • Inflation
    • Central Bank
    • Sec/Gse
  • Lifestyle
    • Sports
    • Entertainment
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video
No Result
View All Result
No Result
View All Result
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
No Result
View All Result
Home Business Banking & Finance

Banking Brand Health: GCB leads peers in brand equity metric

3 years ago
in Banking & Finance, Business, Editor's pick, Features, highlights, Home, home-news, latest News
2 min read
0 0
0
301
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

Banking Brand Health: GCB leads peers in brand equity metric

GCB has been adjudged the bank with the highest brand equity in Ghana by research firm, Global InfoAnalytics.

GCB became the third bank in the country to clinch the top spot in Q3 2021 after Fidelity Bank and Ecobank in the first and second quarters respectively.

Since then, GCB has dominated and led its peers in the key brand metric.

The bank, per Global InfoAnalytics Q2 2022 Banking Sector Brand Health Check report recorded a brand equity score of 44.23%.

In second, third and fourth places are ADB, Ecobank and Absa Bank with brand equity scores of 13.45%, 9.18% and 6.31% respectively.

Banks with the least brand equity per the report are FBN Bank, Omnibsic, and FNB Bank with scores of 0.17%, 0.19% and 0.25% respectively.

RelatedPosts

GSE Rallies as Composite Index Crosses 7,000 Points; Trade Volume Surges Over 468%

COCOBOD Rules out Syndicated Loan for 2025/2026 Crop Season Amid Global Cocoa Shortage

Fitch Solutions Projects Cedi Stability Through 2025-2026, Cautions on Gold Price Risks

According to Global InfoAnalytics, brand equity describes the level of sway a brand name has in the minds of consumers.

It asserts that organizations establish brand equity by creating positive experiences that entice consumers to continue purchasing from them over competitors who make similar products.

Meanwhile, First National Bank Ghana, despite having one of the lowest brand equity scores, was adjudged as the bank with the highest purchase intent score for the first half of 2022.

According to the Q2 2022 Banking Sector Brand Health Report by Global InfoAnalytics, First National Bank for the review year recorded the highest average purchase intent score of 54.68%.

National Investment Bank [NIB] came second with an average purchase intent score of 54.44%, Agricultural Development Bank [ADB] with average purchase intent score of 51.15% and then Standard Chartered Bank with 50% purchase intent score.

According to Global InfoAnalytics, the annual performance score shows GCB, Ecobank and Societe Generale with the lowest purchase intent scores of 45.89%, 45.65% and 44.87% respectively. 

The purchase intent metric as measured and explained by Global InfoAnalytics shows how likely customers are to go from knowing a brand to buying products or services of the brand, and also indicates the probability that a consumer will buy a product or service in the future.

The Banking Sector Brand Health Report seeks to highlight how the various banks are performing on Key Brand Metrics (KBM) and provide insights that help the banks assess how they can track their performance against competitors.

The key brand metrics assessed are; Brand Recall, Purchase Intent, Brand Visibility, Net Promoter Score (NPS), Brand Equity and Brand Satisfaction.

Source: norvanreports
Tags: Bank of Ghana (BoG)Banking Brand Health: GCB leads peers in brand equity metricBOGCovid-19GCB BankghanaIMFWorld Bank
No Result
View All Result

Highlights

BoG Policy Rate Cut to 25%: Details of the 6-0 Vote Decision by MPC Members

Non-Interest Banking & Finance: A Profitable Path by Bank of Ghana

CHAN2024: Algeria Dominates Uganda, While Guinea Edges Past Niger Group Openers

Ferrari Boss Defends Hamilton Amidst Frustration After Hungarian Grand Prix

CID Establishes Task Force to Combat Influx of Stolen Vehicles into Ghana

Government Reintroduces Free Cocoa Fertiliser Programme to Boost Sector Growth

Trending

Business

GSE Rallies as Composite Index Crosses 7,000 Points; Trade Volume Surges Over 468%

August 5, 2025

GSE Rallies as Composite Index Crosses 7,000 Points; Trade Volume Surges Over 468% The Ghana Stock Exchange...

COCOBOD Rules out Syndicated Loan for 2025/2026 Crop Season Amid Global Cocoa Shortage

August 5, 2025

Fitch Solutions Projects Cedi Stability Through 2025-2026, Cautions on Gold Price Risks

August 5, 2025
Bank of Ghana

BoG Policy Rate Cut to 25%: Details of the 6-0 Vote Decision by MPC Members

August 5, 2025

Non-Interest Banking & Finance: A Profitable Path by Bank of Ghana

August 5, 2025

Who we are?

NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

NorvanReports is a unique data, business, and financial portal aimed at providing accurate, impartial reporting of business news on Ghana, Africa, and around the world from a truly independent reporting and analysis point of view.

© 2020 Norvanreports – credible news platform.
L: Hse #4 3rd Okle Link, Baatsonaa – Accra-Ghana T:+233-(0)26 451 1013 E: news@norvanreports.com info@norvanreports.com
All rights reserved we display professionalism at all stages of publications

No Result
View All Result
  • Home
  • Business
    • Agribusiness
    • Aviation
    • Energy
    • Insurance
    • Manufacturing
    • Real Estate
    • Maritime
    • Tourism
    • Transport
    • Banking & Finance
    • Trade
    • Markets
  • Economy
  • Reports
  • Technology
    • Cryptocurrency
    • Cyber-security
    • Social Media
    • Tech-guide
    • Telecom
  • Features
    • Interviews
    • Opinions
  • Lifestyle
    • Entertainment
    • Sports
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.