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Communications Minister Rejects DSTV’s Pricing Stance, Demands ‘Fairer Deal’ for Ghanaians

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Communications Minister Rejects DSTV’s Pricing Stance, Demands ‘Fairer Deal’ for Ghanaians

Member of Parliament for Ningo-Prampram, Samuel Nartey George, has hit back at MultiChoice Ghana’s defence of DStv subscription fees, describing the broadcaster’s posture as “dismissive” of the Ghanaian public and lacking sincerity.

In a post on social media platform X (formerly Twitter), Mr George criticised the company’s recent statement as failing to address the core issue of pricing, arguing that MultiChoice appears unwilling to take Ghanaian consumers seriously.

“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough,” the legislator stated.

Drawing comparisons with Nigeria, the MP cited a recent episode in which MultiChoice complied with a court order to suspend price increases following parliamentary intervention.

“The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied,” he remarked.

Mr George also disclosed that MultiChoice had proposed maintaining current subscription rates in Ghana in exchange for a halt in remittances to its headquarters—a proposition he dismissed as “lacking any logic.”

“The essence of my action is to see Ghanaians pay a fair price,” he stressed, referencing the macroeconomic improvements recorded earlier this year.

“In April, when the cedi had appreciated by about 10%, inflation had dropped by over 5%, and fuel prices had declined, DStv still went ahead with a 15% increase,” he noted.

Mr George reaffirmed his readiness for further engagement but signalled a non-negotiable stance on the issue of price adjustments. “I remain open to ‘constructive engagements’ that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence,” he concluded.

The latest exchange between the Minister and DSTV underscores growing tensions over pricing transparency and consumer protection in Ghana’s pay-TV industry.

Read below the full statement made by the Minister on X:

I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.
This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase. I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected.
They proposed that I allow them maintain the collection of the exorbitant bouquet prices as they stand but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered.
How does this proposal solve the real issue? For far too long, corporations have fleeced the Ghanaian people. There has been a RESET and it demands a new style of public service that is fiercely protective of the Ghanaian people.
I remain empathetic to the Ghanaian staff of DStv but I believe that they should stand with the rest of us as we demand what is right for us. I remain open to “constructive engagements” that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.
For God and Country. 

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