Marina Granovskaia: Chelsea set for new direction amid ‘First Lady of Football’s’ exit
The apparent vanishing act of Marina Granovskaia brings to mind a story which sums up the anonymity in which this ‘First Lady of Football’ liked to work while governing Chelsea.
As a director since 2013, Granovskaia is set to leave Chelsea having never conducted a single interview with a newspaper and without relying on a relationship with reporters who regularly cover her club.
Instead she lived and died by her decisions, using the club’s website to showcase her work. That was the 47-year-old Russian-Canadian’s one and only portal for publicity and the picture gallery says it all.
She was sat next to Maurizio Sarri at his appointment in 2018. Next to Frank Lampard in 2019. Next to Tuchel in early 2021, and again five months later when he agreed an extension after winning the Champions League.
She posed with the players who signed contracts with the club. Like Romelu Lukaku on his return to Chelsea for £97.5million. Like Mason Mount, David Luiz, Cesar Azpilicueta, Reece James, Ruben Loftus-Cheek, N’Golo Kante and countless others whose transactions she oversaw.
As a trusted ally of Roman Abramovich’s – a long-time senior advisor and his eyes and ears on the ground – the Russian owner appreciated her relative anonymity and trusted her decision-making. Granovskaia, a Moscow State University graduate, had no background in football but rose to become the English game’s leading lady.
Some business was good, like the £89m rising to £146m she negotiated for Eden Hazard when he moved to Real Madrid, despite having only a year left on his contract with Chelsea.
Some wasn’t so good, like that costly re-signing of Lukaku, who is now on the verge of returning to Inter Milan on loan, yet the loss of Granovskaia would be felt by Chelsea after spending so long under her governance.
This is an official who only last year was named Best Club Director in European Football at an awards evening in Italy as supporters bragged about her being their ‘Queen’. They felt safe with her, considering this was someone who could bring in a record £60m for a player like Oscar when the Chinese Super League was booming.
The timing of the news of her departure, in the midst of a transfer window, isn’t convenient. But it could represent a clean break for a club now operating under new ownership, and as respected as she is, Granovskaia’s well-known connection to Abramovich was always going to be a complicated and uncomfortable link for Chelsea if she was to stay.
In the past, agents have been reluctant to talk about Granovskaia when asked to contribute to profiles on the Chelsea director. They didn’t want to annoy the powerful woman who values her privacy and would only speak anonymously, praising her direct style in contract discussions.
They admired her candour and felt she was a woman of her word. Like how Petr Cech was allowed to leave Chelsea for Arsenal in 2015. It was agreed that if an offer of £10m came in, Cech would be granted his move. Despite it being a direct rival who met that valuation, she still sanctioned the sale, whereas others might have moved the goalposts late on.
Granovskaia spent so much of her time at Chelsea in the shadows where she liked it. Her silence only added to the idea of her being a hardline negotiator working behind the scenes to better the club.
Chelsea now seem set for a new direction – one in which they’ll be navigating those murky waters of contract negotiations without their shark.
