FIFA Unveils Dynamic Pricing for 2026 World Cup Tickets Ranging from $60 to $6,730
FIFA has announced that ticket prices for the highly anticipated 2026 World Cup will start at $60 for the most affordable group-stage seats, while premium tickets could reach as high as $6,730. The ticket sales begin in October, but fans are advised that prices may fluctuate before the tournament.
During a press call on Tuesday, a FIFA official confirmed that the organization would implement “dynamic pricing,” also known as “variable pricing,” to adjust ticket costs based on demand and remaining inventory. This pricing model was recently used during the FIFA Club World Cup, where ticket prices ranged from approximately $13.40 to $473.90.
“We will adapt prices as per the demand we see and the remaining inventory,” the FIFA representative stated, underscoring the fluid nature of ticket pricing as the tournament approaches.
Fans eager to secure their tickets early will have a chance to participate in a lottery set for September 10. To enter, fans must register and possess a Visa card. Those selected will be allowed to purchase up to 40 tickets, with a limit of four per individual match and a maximum of ten matches overall.
Following this initial lottery phase, a second ticketing phase will take place from October to December, which will include another lottery and a first-come-first-served sales period.
Heimo Schirgi, FIFA’s World Cup 2026 chief operating officer, emphasized the importance of early ticket acquisition. “Get your tickets early,” he urged fans, especially those living in host cities or supporting the three participating nations. “Anything could happen.”
Tickets will be categorized into four tiers, with Category 1 being the most expensive and Category 4 the most affordable. However, FIFA has yet to disclose how many $60 tickets will be available or the exact percentage of venues designated as Category 4 seats, although they assured fans that it would be a significant amount.
The 2026 World Cup is set to run from June 11 to July 19, featuring matches across 11 venues in the U.S., three in Mexico, and two in Canada. This tournament will expand the field from 32 to 48 teams and increase the total number of games from 64 to 104, promising an exciting summer of international football.
