Ghana: South African Airways stages comeback with GSA appointment
South African Airways is looking to stage a comeback in Ghana, a year after it shut down its operations due to a myriad of reasons.
The national airline of South Africa, which is now 51 percent privately owned by the Takatso Consortium, is recruiting a General Sales Agent (GSA) in Ghana as part of preparations to restart flight operations to Accra before the year ends.
The GSA is a sales representative for an airline in a specific country or region. It allows an airline to have a sales presence in Ghana at a lower cost than opening their own offices.
The Expression of Interest published in the Daily Graphic on Monday, August 9, 2021, said the GSA must be an existing enterprise with at least three years experience in travel or related industries.
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All shortlisted candidates are also expected to do a presentation on their business plan, focusing on sales and marketing, to a selected panel sometime after August 18, 2021.
There is currently no direct flight between Ghana and South Africa. Passengers have had to use alternative flights; either connecting via Lomé on Asky, Kigali on RwandAir, Addis Ababa on Ethiopian, and other routes.
SAA’s profitable Accra-Washington DC-Accra route is also now serviced by United Airlines.
South Africa’s Minister for Public Enterprise, Pravin Gordhan, announcing the new structure of SAA in June, said the partnership would see SAA receiving a R3bn boost from the strategic partners.
The Takatso Consortium will own the majority of SAA shares at 51 percent, with the government holding the rest.
