Global InfoAnalytics launches Q4 2021 Banking Sector Brand Health Check survey for banks
Ghanaian research firm, Global InfoAnalytics has launched its fourth quarter Banking Sector Brand Health Check survey for this year.
This follows the successful launch of the three previous reports for the first, second and third quarters of 2021.
Following the launch of the fourth quarter survey, the research firm is inviting customers of the various banks in the country to participate in the survey, to get up-to-date status on their “banking brand health” as well as unlock a wealth of new data and rich insights which will help the commercial banks to grow their brands, iterate, and track success against their competitors.
The maiden report of the Banking Sector Brand Health Check survey by Global InfoAnalytics was launched in March 2021.
The survey aside from tracking banks’ assets values and comparing it to key brand metrics on a quarterly basis, also provide banks and customers with up-to-date status on “banking brand health.”
A brand’s health survey, the research firm notes, is essential to the success of a company as it unlocks a wealth of new data and rich insights that help to grow brands, iterate, and track success against competitors.
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The survey, in the previous reports, targeted bank account holders (2,007 of them) across Ghana.
Data was collected using both online and field surveys and questions asked on 5 key metrics being;
- Brand Recall
- Purchase Intent
- Net Promoter Score (NPS)
- Brand Strength
- Brand Equity
- Share of Voice.
To take part in the survey for the fourth quarter and tell the story by rating your bank, kindly click on the first artwork Rate Your Bank on this page which has the link to the survey site to answer the questions about the health of your bank.
