Google’s Digital Tools Contribute $16 Billion to Sub-Saharan African Economy in 2023, Report Finds
Google’s suite of tools and services has been a significant driver of economic growth in Sub-Saharan Africa, contributing an estimated $16 billion to the region’s economy in 2023, according to a report by Public First, a London-based policy and research consultancy.
The findings suggest that substantial opportunities for further economic enhancement remain untapped.
In its “Digital Opportunity for Sub-Saharan Africa” report, Google highlighted its role in connecting hundreds of millions of Africans to the internet for the first time, thereby empowering numerous businesses and creators with essential digital resources.
The tech giant’s commitment to the continent includes a pledge of $1 billion aimed at facilitating digital transformation initiatives across Africa. This investment strategy focuses on expanding access to fast, affordable internet, developing innovative products, supporting entrepreneurship, and enhancing the operational capabilities of non-profit organizations to improve local communities.
The report outlines a promising economic outlook, estimating that every dollar invested in digital technology in Sub-Saharan Africa could yield over $2 in economic returns by 2030, particularly in leading nations within the region.
Looking forward, Google anticipates that the next decade will be pivotal for Sub-Saharan Africa, heralding a “digital decade” where more than half of the population will have internet access for the first time.
Moreover, the proliferation of emerging technologies such as artificial intelligence and cloud computing is expected to significantly accelerate development across the continent.
In this context, Google underscores the imperative of ensuring equitable access to technology, aligning with its mission to organize the world’s information and make it universally accessible and useful. This initiative is not only vital for fostering economic growth but also crucial for enhancing societal progress throughout Sub-Saharan Africa.
