Google Drives $16 Billion in Economic Growth, $700 Million in Revenue for Developers in Sub-Saharan Africa
You might not think about it while scrolling through YouTube or searching for the best local restaurant on Google, but those everyday actions contribute to something much bigger.
In 2023, Google’s suite of products and services, such as Search, Ads, Google Play, YouTube, Google Cloud and Google advertising tools generated an estimated $16 billion in economic activity across Sub-Saharan Africa for businesses, nonprofits, publishers, creators, and developers.
According to a recently released report by the global tech behemoth, “The Digital Opportunity of Sub-Saharan Africa,” this is equivalent to increasing the revenue of over 1 million small and medium-sized businesses.
This digital boom not only brought in significant earnings but also supported more than 150,000 jobs, and saved developers in the area over 1.5 million workdays.
The opportunities for digital transformation in the region are boundless, with projections suggesting that for every $1 invested in digital technologies, more than $2 in broader economic value could be unlocked by 2030. Moreover, even a modest 1% increase in internet access has the potential to boost GDP by nearly 6%.
Speaking with the media at the launch of the report, Alex Okosi, Managing Director, of Google Africa said “The opportunities for digital transformation in Sub-Saharan Africa are immense. We’re excited to be part of this journey, driving innovation and economic growth through our investments in connectivity, skills development, and entrepreneurship. The impact we’re seeing today is just the beginning, and we’re committed to helping unlock the full potential of this dynamic region.”
In 2021, Google committed to invest $1 billion in Africa to support the continent’s digital transformation. This investment focused on enabling fast, affordable internet access for more Africans, building helpful products; supporting entrepreneurship and small businesses, and helping nonprofits to improve lives across Africa.
“Digital technology has already had a powerful impact on people’s lives across Sub-Saharan Africa. Further innovation is now set to turbocharge these benefits, with every dollar invested in tech returning two dollars to the region’s broader economy. Our research emphasises the strategic importance of connectivity, cloud computing and artificial intelligence – and explores Google’s leadership in these areas,” Amy Price, Director & Head of Technology Policy, Public First stated.
To further increase the reach and reliability of digital connectivity for Africa, Google is investing in Umoja, the first-ever fibre optic route to directly connect Africa with Australia.
Umoja will enable African countries to more reliably connect within the continent and with the rest of the world. Establishing a new route distinct from existing connectivity routes is critical to maintaining a resilient network for a region that has historically experienced high-impact outages.
As the region’s digital infrastructure deficits are gradually addressed, the adoption of artificial intelligence is steadily gaining traction.
The report also offers strategic policy recommendations to maximize the potential of artificial intelligence in Africa, which could boost the Sub-Saharan economy by $30 billion.
The AI revolution is already reshaping lives, and with strategic investments and leadership, the region is poised to enter an era of unprecedented growth.
