FirstBank Ghana Recognized for Excellence in Customer Service at the 2023 Ghana Customer Satisfaction Index Awards
FirstBank Ghana has been honoured with multiple prestigious awards at the media launch of the 2023 Ghana Customer Satisfaction Index Report and Recognition Ceremony, organised by the Chartered Institute of Marketing Ghana (CIMG). The event took place at the Coconut Grove Regency Hotel in Accra on Friday, September 26, 2024, and celebrated outstanding service delivery across the banking industry.
At the ceremony, FirstBank Ghana received the following accolades; Best Bank in Service Quality Consumer Banking, 5-Stars in Customer Satisfaction Consumer Banking, 5-Stars in Service Quality Business Banking, and Second Runner Up in Customer Satisfaction Business Banking.
These awards reflect FirstBank’s unwavering commitment to providing exceptional customer experiences across its consumer and business banking segments. The recognition is a testament to the Bank’s dedication to excellence, customer satisfaction, and innovative banking solutions tailored to the needs of its diverse clientele.
The awards were presented by prominent figures in the banking and financial sectors, including, Dr. Kwasi Osei-Yeboah, Head of Financial Stability at the Bank of Ghana, Mrs. Audrey Mnisi Mireku, Banking Operations, Risk & Cyber Security Executive at the Ghana Association of Banks and Mr. Robert Dzato, CEO of the Chartered Institute of Banks.
Representing FirstBank Ghana at the ceremony were senior executives who received the awards on behalf of the Bank, including Allen Quaye, Head of Retail Banking, Jamila Munkaila, Area Manager for Accra West, Bennet Frimpong, Retail Marketing Manager, Agatha Nketsia, Head of Enterprise Process Improvement, and Enoch Vanderpuye, Country Team Lead for Marketing & Corporate Communications.
FirstBank Ghana’s recognition in the 2023 Ghana Customer Satisfaction Index is a direct result of the Bank’s relentless efforts to enhance its customer service delivery. Over the past year, FirstBank has implemented several initiatives aimed at improving the customer journey, including digital banking innovations, improved branch efficiency, and continuous staff training programs focused on elevating service quality.
Commenting on the recognition, Allen Quaye, Head of Retail Banking at FirstBank Ghana, expressed the Bank’s gratitude for the recognition and reaffirmed its dedication to maintaining high standards in service quality. He stated, “We are truly honoured to be recognised by the Chartered Institute of Marketing Ghana for our efforts in delivering outstanding customer experiences. At FirstBank, our customers are at the heart of everything we do, and these awards reflect our ongoing commitment to service excellence. We will continue to invest in innovative solutions and processes that meet and exceed the expectations of our customers.”
The Managing Director and Chief Executive of FirstBank Mr. Victor Yaw Asante also commenting on the awards said, “At FirstBank Ghana, our unwavering commitment to customer satisfaction is not just a goal; it is at the core of who we are. We continuously strive to live up to our ‘You First’ proposition by listening to our customers, anticipating their needs, and providing innovative solutions that enhance their banking experience. This recognition is a testament to the hard work and dedication of our team, who place our customers at the heart of everything we do. We remain committed to raising the bar even higher, ensuring that FirstBank is synonymous with trust, reliability, and exceptional service in every interaction.”
With this latest recognition, FirstBank Ghana continues to solidify its position as a leader in customer satisfaction and service quality within the banking sector. The Bank remains focused on delivering personalised and efficient banking solutions that cater to the evolving needs of its customers. As FirstBank looks ahead, it pledges to uphold the values of trust, reliability, and innovation in all its operations.
FirstBank Ghana is part of the First Bank Group of Nigeria Limited, which is celebrating its 130th anniversary this year. The group operates across several countries, including the UK, DRC, Guinea, Sierra Leone, Gambia, and Senegal.
