LIMA Partners Urges Businesses to Leverage Local Partnerships and AfCFTA Opportunities
Head of Transfer Pricing at LIMA Partners, Ernest Amosah Esq., has urged businesses seeking to venture into the Ghanaian market to appreciate the country’s cultural nuances and form strong local partnerships to ensure successful market entry and growth.
Speaking during a webinar organised by LIMA Partners on the topic, “Unlocking Opportunities Across Africa: Harnessing AfCFTA for Business Growth”, Mr Amosah highlighted the critical role of local collaboration, stating, “It’s important to get local partners. Lima Partners can advise and provide every kind of business support and integration support needed to venture into the Ghanaian market.”
According to him, market segmentation forms a key component of the strategic advisory services offered by LIMA Partners. He noted that the firm is well-positioned to assist businesses in navigating the Ghanaian market landscape, offering end-to-end support covering market entry, tax, and regulatory compliance.
Touching on Ghana’s strategic advantage, Mr Amosah pointed out that the country’s geographic location — bordered by three Francophone countries — makes it a unique hub for businesses seeking to expand into other African markets. “Ghana serves as a gateway to the Francophone economy, offering opportunities for investors to make inroads into neighbouring countries,” he said.
Mr Amosah further emphasized the strength of LIMA Partners’ pan-African network through the Andersen Global Collaboration Arrangement, which coordinates multi-country operations across the continent. He added that the firm boasts expertise in AfCFTA structuring, transfer pricing, cross-border mergers and acquisitions, and public-private advisory engagements, working closely with key regulators in Ghana.
Highlighting LIMA Partners’ track record, he mentioned firms such as Vero Capital, M-Kopa, Krones, and Elite Power, among the companies the firm has successfully assisted to establish operations in Ghana.
He underscored Ghana’s commitment to the implementation of the African Continental Free Trade Area (AfCFTA) protocols, aimed at fostering a single market for goods and services across Africa, in line with the Pan-African vision of an integrated, prosperous, and peaceful continent.
Already, Ghanaian companies such as Kasapreko and Ghandour Cosmetics are exporting products to other African countries under the AfCFTA, showcasing the expertise of Ghanaian firms like LIMA Partners in supporting businesses to meet the necessary requirements for intra-African trade.
The AfCFTA is considered a landmark agreement, creating the world’s largest free trade area and seeking to enhance intra-African trade, improve Africa’s global trading position, and promote sustainable economic growth through the reduction of trade barriers.
