Monaco Grand Prix Tops Imola and Miami as Formula 1’s Social Media Powerhouse in 2025
The Monaco Grand Prix has solidified its position as Formula 1’s unrivaled social media juggernaut in 2025, generating an estimated 600,000–1,200,000 check-ins and hashtag mentions across platforms like Instagram and X for tags such as “#MonacoGP,” “#MonacoGrandPrix,” and “Circuit de Monaco.” The iconic race, held on the legendary Circuit de Monaco, outpaced other fan-favorite events like the Emilia-Romagna Grand Prix at Imola and the Miami Grand Prix, cementing its status as the sport’s crown jewel.
The Monaco Grand Prix’s blend of glamour, high-stakes racing, and picturesque settings—such as Port Hercules and Casino Square—propelled its massive social media engagement. As a cornerstone of the Triple Crown of Motorsport, the event drew global attention, amplified by celebrity sightings, the MGP Live fan zone at Place d’Armes, and exclusive driver appearances. X users buzzed about the race’s intense qualifying sessions and hometown hero Charles Leclerc’s 2024 victory, which fueled anticipation for 2025. The introduction of a mandatory two-stop rule and Lando Norris’s record-breaking 1:09.954 qualifying lap further ignited online conversations, making Monaco the most Instagrammed and talked-about race of the season.
The Emilia-Romagna Grand Prix at Imola’s Autodromo Internazionale Enzo e Dino Ferrari garnered an estimated 200,000–450,000 check-ins and hashtags, driven by its historical significance, passionate Ferrari fanbase, and the enduring legacy of Ayrton Senna. While Imola’s scenic appeal and strong European following boosted its social media presence, it fell short of Monaco’s global allure and spectacle.
Meanwhile, the Miami Grand Prix, held May 2–4, 2025, at the Miami International Autodrome, recorded an estimated 150,000–350,000 check-ins and hashtags. The event’s glitzy vibe, fake marina, and celebrity attendees capitalized on Formula 1’s growing U.S. popularity, with Max Verstappen’s 2023 lap record adding to its appeal. However, limited trackside views for general admission and competition from established U.S. races like COTA kept Miami behind Monaco and Imola in social media impact.
“Monaco’s unique combination of history, glamour, and high-octane racing continues to captivate fans worldwide, making it a social media phenomenon,” said a FreeBets spokesperson. “While Imola and Miami offer thrilling experiences and growing digital footprints, Monaco’s iconic status ensures it remains the ultimate stage for Formula 1 fans to connect and share their passion.”
