Show Hosts and Presenters are also part of customer service – J. N. Halm
Service experience consultant, J. N. Halm has stated that individuals who host shows and present programs in the media are also part of their organisation’s service experience team and as such, must act accordingly.
Mr. Halm stated that since these individuals interface between media houses and the target audience, their actions and inactions can affect the perceptions the audience have of the media house. This, he added, could end up causing the organisation to lose business.
The award-winning author and speaker made these statements at the 2021 Africa Media Ads and Sales Summit (AfriMass) held in Accra on Thursday, 25th November, 2021.
Speaking on the topic, “Service Experience and Media: An Opportunity for Brand Differentiation,” Mr Halm was emphatic that the current dispensation in the media space called for a relationship building approach.
He reiterated that every single individual working for a media house must necessarily become part of creating a great service experience for advertisers, agencies and the target audience.
The AfriMass (Africa Media Ad Sales Summit) is a knowledge sharing platform for media sales and seasoned industry professionals to develop and help empower practitioners.
This year’s Summit was the third in the series and was under the theme, “The Sustainability of Media Revenue Post COVID-19.”
