South African Airways to announce GSA for Ghana market on October 31
A new GSA for South African Airways in Ghana is to be announced by October 31, to give verve to the airline’s quest to re-establish itself as a key player in the market.
The General Sales Agent (GSA) is a sales representative for an airline in a specific country or region. It allows an airline to have a sales presence in Ghana at a lower cost than opening their own offices.
Sources say Satguru Travels and Sunseekers-which is the GSA for Asky, and represents APG in Ghana– are some of the main candidates.
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There is currently no direct flight between Ghana and South Africa. Passengers have had to use alternative flights; either connecting via Lomé on Asky, Kigali on RwandAir, Addis Ababa on Ethiopian, and other routes.
SAA’s profitable Accra-Washington DC -Accra route is also now serviced by United Airlines.
The national airline of South Africa, which is now 51 percent privately owned by the Takatso Consortium.
