Tag: Global InfoAnalytics

Word-of-mouth marketing still not working for CBG - Global InfoAnalytics Global InfoAnalytics, a Ghanaian research firm, has said word-of-mouth marketing ...

South African-owned bank First National Bank (FNB), in terms of banks’ Share of Voice (SOV) leads the various banks in ...

Fidelity Bank, has been ranked as the bank with the highest brand equity in the country by Ghanaian research firm, ...

Ghanaian research firm, Global InfoAnalytics, has said word-of-mouth marketing or advertising is working for all banks in the country except ...