Telecel’s strategic use of AI yields benefits in personalized products for customers – Patricia Obo-Nai
Patricia Obo-Nai, CEO of Telecel, has emphasized the critical role of Artificial Intelligence (AI) in transforming the telecommunications industry in Ghana.
She highlighted that deploying AI is essential for accelerating service delivery and enhancing customer service and experience.
Telecel, she noted, has deeply integrated AI into its strategy and operations, reaping significant benefits from these technologies.
Ms Obo-Nai shared that Telecel uses AI to design personalized products for its customers, tailoring services to meet individual needs more effectively. Additionally, AI is employed to predict the creditworthiness of customers, which enables the company to issue credit airtime efficiently.
This use of AI not only improves customer satisfaction but also optimizes operational efficiency.
Telecel has been proactive in developing AI-driven solutions, including the creation of chatbots. The company develops and integrates new chatbots every month, with a current total of 40 chatbots already enhancing various aspects of their operations.
These chatbots help streamline customer interactions, providing quick and accurate responses to inquiries and issues.
The 8th Ghana CEO Summit, which focused on leveraging AI and promoting economic diversification, underscored the importance of these technologies in driving economic growth.
The event, held under the theme “Reigniting Business and Economic Growth: Charting a Path Forward,” emphasized that AI is projected to become a $15.7 trillion economy by 2030. This growth is expected to increase productivity by 40% and boost the GDP of economies by 26%.
By integrating AI, companies like Telecel are at the forefront of this technological revolution, positioning themselves to contribute significantly to Ghana’s economic development and the broader global economy.
