IMANI Public Understanding and Literacy for Sentiment and Election analysis (PULSE)
A Periodic Social Media Sentiment Analysis Report based on Public Sentiments Expressed on Social Media about the top contenders in the 2024 General Elections in Ghana
Here is why this report/ project is important:
Internet Penetration in Ghana is approximately 50% of total population, or 15.7 million, according to Statista.com. Of this figure, approximately 6.7 million are on social media, with Ghanaian Facebook accounts alone totaling some 8.7 million users/accounts
About 90% of these social media users are aged between 18 and 64 years of age, meaning that they are all potential and eligible voters.
For this analysis, the platforms monitored are: Facebook, Instagram, Twitter, TikTok, Websites, Podcasts, News feeds and forums.
