• Login
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
  • Home
  • News
    • General
    • Political
  • Economy
  • Business
    • Agribusiness
    • Aviation
    • Banking & Finance
    • Energy
    • Insurance
    • Manufacturing
    • Markets
    • Maritime
    • Real Estate
    • Tourism
    • Transport
  • Technology
    • Telecom
    • Cyber-security
    • Cryptocurrency
    • Tech-guide
    • Social Media
  • Features
    • Interviews
    • Opinions
  • Reports
    • Banking/Finance
    • Insurance
    • Budgets
    • GDP
    • Inflation
    • Central Bank
    • Sec/Gse
  • Lifestyle
    • Sports
    • Entertainment
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video
No Result
View All Result
No Result
View All Result
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
No Result
View All Result
Home Business Aviation

UNWTO and Instagram partner to help destinations ‘Recover And Rediscover’

4 years ago
in Aviation, Business, Editor's pick, highlights, Home, home-news, latest News, Tourism
2 min read
0 0
0
55
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

UNWTO and Instagram partner to help destinations ‘Recover And Rediscover’

UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook’, and so help destinations and businesses harness the power of digital and visual storytelling to reach new audiences and return to growth.

This first-ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery.

The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after UNWTO amplifying tourism’s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow.

Expert insights into storytelling for tourism

The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back safely and responsibly.

It also explores the best ways to encourage renewed local travel, while raising environmental awareness. Alongside best practices and tips on effective tourism storytelling, the publication also features case studies of small businesses and destinations that have successfully used Instagram to connect with key audiences during the pandemic.

RelatedPosts

BoG’s New FX Rules Offer Short-Term Stability but Risk Repeating Nigeria, Kenya Mistakes if FX Controls Persist – Dr. Dumanya

Government Cuts Black Stars Budget by Over $732,000 for Upcoming World Cup Qualifiers Against Chad and Mali

Africa’s Road to the 2026 World Cup Heats Up As Qualifiers Resume Today

In his foreword to the Tourism Recovery Playbook, UNWTO Secretary-General Zurab Pololikashvili says: “As parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters – for individuals, for our communities, and for our planet. UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference.”

“We know countless small businesses and destinations are ready to welcome the world back to their doorsteps,” said Asya Kislyuk, Policy Programs Manager at Instagram. “Instagram is proud to provide a playbook for people to help make it happen when the time is right – safely and sustainably.”

Advancing UNWTO’s digital shift

This first collaboration with Instagram builds on UNWTO’s ongoing turn towards greater use of digital tools and visual storytelling to make clear the relevance and importance of tourism to economies, societies, and the planet.

The Organization has accelerated this shift in its efforts to scale up Member support and enable them to better seize the advantages of digital communications platforms.

Source: aviationghana
Tags: COVID-19 pandemicUN Climate Change Conference COP26UNWTO and Instagram partner to help destinations ‘Recover And Rediscover’
No Result
View All Result

Highlights

US Open: Alcaraz Advances to Semifinals; Sabalenka Set for Rematch with Pegula

GSE Composite Index Dips as MTNGH Extends Decline; TOTAL Posts First Gain in Over a Month

Chamber of Mines Pushes for Longer Stability Agreements to Safeguard Ghana’s Mining Competitiveness

Why Shorter Mining Leases Could Cost Ghana Big Projects and Jobs

Gold Price Hits Record High as Investors Seek Safety

Nigeria: Forex Traders Say Chinese Traders Now Collecting Naira Instead of Dollars

Trending

Banking & Finance

BoG’s New FX Rules Offer Short-Term Stability but Risk Repeating Nigeria, Kenya Mistakes if FX Controls Persist – Dr. Dumanya

September 3, 2025

BoG’s New FX Rules Offer Short-Term Stability but Risk Repeating Nigeria, Kenya Mistakes if FX Controls Persist...

Government Cuts Black Stars Budget by Over $732,000 for Upcoming World Cup Qualifiers Against Chad and Mali

September 3, 2025

Africa’s Road to the 2026 World Cup Heats Up As Qualifiers Resume Today

September 3, 2025

US Open: Alcaraz Advances to Semifinals; Sabalenka Set for Rematch with Pegula

September 3, 2025

GSE Composite Index Dips as MTNGH Extends Decline; TOTAL Posts First Gain in Over a Month

September 3, 2025

Who we are?

NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

NorvanReports is a unique data, business, and financial portal aimed at providing accurate, impartial reporting of business news on Ghana, Africa, and around the world from a truly independent reporting and analysis point of view.

© 2020 Norvanreports – credible news platform.
L: Hse #4 3rd Okle Link, Baatsonaa – Accra-Ghana T:+233-(0)26 451 1013 E: news@norvanreports.com info@norvanreports.com
All rights reserved we display professionalism at all stages of publications

No Result
View All Result
  • Home
  • Business
    • Agribusiness
    • Aviation
    • Energy
    • Insurance
    • Manufacturing
    • Real Estate
    • Maritime
    • Tourism
    • Transport
    • Banking & Finance
    • Trade
    • Markets
  • Economy
  • Reports
  • Technology
    • Cryptocurrency
    • Cyber-security
    • Social Media
    • Tech-guide
    • Telecom
  • Features
    • Interviews
    • Opinions
  • Lifestyle
    • Entertainment
    • Sports
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.