• Login
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
  • Home
  • News
    • General
    • Political
  • Economy
  • Business
    • Agribusiness
    • Aviation
    • Banking & Finance
    • Energy
    • Insurance
    • Manufacturing
    • Markets
    • Maritime
    • Real Estate
    • Tourism
    • Transport
  • Technology
    • Telecom
    • Cyber-security
    • Cryptocurrency
    • Tech-guide
    • Social Media
  • Features
    • Interviews
    • Opinions
  • Reports
    • Banking/Finance
    • Insurance
    • Budgets
    • GDP
    • Inflation
    • Central Bank
    • Sec/Gse
  • Lifestyle
    • Sports
    • Entertainment
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video
No Result
View All Result
No Result
View All Result
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
No Result
View All Result
Home Business

With a More Than 50% Market Share, Women Lead the Africa Creator Economy

10 months ago
in Business, Features, highlights, Home, home-news, latest News
2 min read
0 0
0
77
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

With a More Than 50% Market Share, Women Lead the Africa Creator Economy

African women now lead the continent’s creator economy, with forecasts predicting a major boom over the next five years.

Seth Onyango, bird story agency

African women now make up 53.2% of the continent’s creator economy, carving out a commanding share in sectors from fashion to finance on platforms like Instagram, TikTok, and YouTube, according to recent research on the sector.

The creator economy includes artists, influencers, bloggers and other content creators who are using the internet to generate income through their creative skills and talents and women creators are capitalising on growing internet access and mobile use on the continent to build large followings across crucial African markets.

Their growth reflects a shift in Africa’s digital economy with the continent’s creator economy, now worth US$3.08 billion and projected to soar to US$17.84 billion by 2030.

But despite these numbers, turning a profit remains a tough climb. Content creation platforms like Instagram, TikTok, and YouTube promise reach but they don’t solve the infrastructure gaps — including high data costs, payment limitations, and power issues — that weigh on creators.

RelatedPosts

 Importers and Exporters Association Decries “Mafiarian” Auctions of Perishable Goods at Ghana’s Ports

Nigeria Leads as Africa’s Wealthiest Economies Lose Over 8,000 Millionaires in 10 Years

Financial Stocks Gain as Accra Bourse Slips on Prime Index Decline

TM Global’s 2024 Africa Creators’ Survey highlights the paradox at the heart of this growth.

Though women dominate the field, over half of all African creators still earn less than US$60 a month.

“Creators face serious challenges with lack of support and funding,” notes TM Global, pointing to high data costs, patchy internet, and limited ways to monetize content effectively.

Most creators remain locked out of reliable revenue channels, relying on modest brand deals and inconsistent ad revenue.

This has pushed many women creators to develop strategic partnerships and innovative content formats that maximise their resources, further cementing their role as drivers of Africa’s digital economy.

Some, like Nigerian influencer Alma Asinobi, have turned online platforms into career-launching pads. Asinobi, a former strategist, is among the rising stars driving Africa’s content-driven industries, with a fanbase reaching beyond Nigeria’s borders, according to the report.

This wave has piqued investor interest, but Africa’s creator economy still lags far behind in funding compared to Western markets.

In 2019, African creators saw only US$22 million in venture capital, compared to US$800 million for their Western counterparts, the report points out.

This disparity keeps creators from scaling their content businesses, and for many, the creator economy remains a side hustle rather than a stable income source.

Nonetheless, African women in the creator space continue to build networks and leverage local opportunities.

“Financial investment and networking opportunities,” the report suggests, are what creators need most.

Digital entrepreneurs see untapped potential, and there are moves to establish more support structures.

Nigeria now has a Ministry of Creator Economy to channel funding and drive growth in the sector, as it works on a new Intellectual Property (IP) Policy aimed at protecting creators and attracting investment.

Creative Economy Minister Hannatu Musawa recently promised stakeholders that the government will create a business-friendly framework to protect cultural heritage and empower creators.

“Let me assure you, that the administration is eager to create the right framework that encourages ease of doing business, serves the public interest and helps us attract investment into the cultural and creative sectors of the economy,” she said.

“Together, we can build a framework that not only protects but also nurtures the unique expressions of our people, ensuring they flourish both locally and globally.

South Africa and Kenya are also among African nations that are ramping up investments into their creative economies as African nations look to transform content creation from an ad hoc income into a formalised industry.

bird story agency

Tags: 50% Market ShareAfrica Creator EconomyWith a More Than 50% Market ShareWomen Lead the Africa Creator Economy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

No Result
View All Result

Highlights

Ghana in Talks With Nigeria Over Possible Barter Deal to Swap Gas for Electricity

Ghana set to Save $300m in Debt Restructuring Deal With IPPs – ACEP’s Ben Boakye Discloses

Morocco and Madagascar set up Historic CHAN Final in Nairobi

US Open: Defending Champions Swiatek and Sinner Cruise Into Second Round

Otto Addo Names Strong 24-Man Squad As Black Stars Prepare For Crucial World Cup Qualifiers Against Chad and Mali

FEC 2025: NRGI Warns Fossil Fuel Investments Risk Undermining Africa’s Energy Transition; Lists Innovative Financing Instruments to Plug Transition Funding Shortfall

Trending

Business

 Importers and Exporters Association Decries “Mafiarian” Auctions of Perishable Goods at Ghana’s Ports

August 27, 2025

 Importers and Exporters Association Decries “Mafiarian” Auctions of Perishable Goods at Ghana’s Ports The Importers and Exporters...

Nigeria Leads as Africa’s Wealthiest Economies Lose Over 8,000 Millionaires in 10 Years

August 27, 2025

Financial Stocks Gain as Accra Bourse Slips on Prime Index Decline

August 27, 2025

Ghana in Talks With Nigeria Over Possible Barter Deal to Swap Gas for Electricity

August 27, 2025

Ghana set to Save $300m in Debt Restructuring Deal With IPPs – ACEP’s Ben Boakye Discloses

August 27, 2025

Who we are?

NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

NorvanReports is a unique data, business, and financial portal aimed at providing accurate, impartial reporting of business news on Ghana, Africa, and around the world from a truly independent reporting and analysis point of view.

© 2020 Norvanreports – credible news platform.
L: Hse #4 3rd Okle Link, Baatsonaa – Accra-Ghana T:+233-(0)26 451 1013 E: news@norvanreports.com info@norvanreports.com
All rights reserved we display professionalism at all stages of publications

No Result
View All Result
  • Home
  • Business
    • Agribusiness
    • Aviation
    • Energy
    • Insurance
    • Manufacturing
    • Real Estate
    • Maritime
    • Tourism
    • Transport
    • Banking & Finance
    • Trade
    • Markets
  • Economy
  • Reports
  • Technology
    • Cryptocurrency
    • Cyber-security
    • Social Media
    • Tech-guide
    • Telecom
  • Features
    • Interviews
    • Opinions
  • Lifestyle
    • Entertainment
    • Sports
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.