FirstBank Ghana Unveils New Friday Wear Cloth to Promote Unity and Brand Identity
FirstBank Ghana has officially launched its new Friday wear cloth during a staff engagement session, which brought together employees from branches across the country. The new fabric, deeply rooted in the Bank’s values and identity, will be worn by staff every Friday, symbolizing unity, collaboration, and the Bank’s commitment to its timeless legacy.
The unveiling ceremony, held during the staff engagement session, was attended by all staff. The session, aimed at fostering team spirit and engagement among the workforce, served as the ideal occasion to introduce the new cloth, which will now be an integral part of the Bank’s corporate culture.
The design of the new Friday wear embodies FirstBank’s brand identity and the values that have sustained its success over the years. The vibrant colours of the fabric derived from the Bank’s signature descriptions represent the institution’s enduring legacy. The interconnected patterns featured in the cloth symbolize the various roles and identities within the Bank, highlighting the importance of collaboration and teamwork.
The new Friday wear will now be a symbol of unity and pride, worn by employees regularly. No matter their role or branch location, employees will share a visual connection that represents their collective values and mission.
Commenting on the significance of the cloth, Naa Adokailey Amofa, Head of Human Development at FirstBank Ghana, said, “Our brand logo represents our timeless legacy, one that has been built through years of trust, dedication, and innovation. The different motifs connected in the design reflect our diversity, but at the same time, they signify the passion of FirstBankers, collaboration with stakeholders and the evolution of our brand. This new Friday wear means more than just a piece of clothing, it is a symbol of who we are as a team and it represents our commitment to working together, respecting our differences, and achieving success as one collective force. We believe this will help strengthen our sense of belonging and enhance team collaboration across all branches.”
The staff engagement session that accompanied the launch was filled with excitement as employees shared in the pride that the new cloth represents. The cloth stands as a tangible reminder of FirstBank Ghana’s core values, where every employee, regardless of their role, contributes to the Bank’s overall success.
The introduction of the new cloth underscores FirstBank’s dedication to nurturing a strong organizational culture that promotes unity, collaboration, and shared success. As the Bank continues to grow, this initiative will reinforce the connection between its staff and its mission to serve customers and the nation.
FirstBank Ghana is part of the First Bank Group of Nigeria Limited, which is celebrating its 130th anniversary this year. The group operates across several countries, including the UK, DRC, Guinea, Sierra Leone, Gambia, and Senegal.
