The total market value of digital content is expected to hike 105% to $432 billion in 2026 from $211 billion estimated in 2021, Ahram Online cited a new study released by the UK-based Juniper Research.
This value includes pay-per-download revenue, in-app spending, subscription revenue, and ad spending in digital content.
The digital games sector is also expected to generate the highest revenue by 2026, accounting for 45% of the global market value.
The report predicts that there will be over 3.3 billion games users by 2026, up from 2.7 billion estimated in 2021.
“Over half of digital content spend will come from smartphones. However, as subscriptions become increasingly competitive, niche areas, such as augmented and virtual reality, will need to be considered when onboarding content partners,” the report highlighted.
The report identified two key developments in devices that are expected to provide new revenue opportunities over the upcoming five years, including immersive reality headsets and smart speakers.
It expected that digital content revenue attributable to these devices will rise from $2.4 billion in 2021, to $8.1 billion by 2026, representing a growth of 275%.
