- Fans to Own Piece of Cadillac F1 History as Memento Licensing Deal Goes Global
The Cadillac Formula 1 Team has signed a multi-year global licensing agreement with Memento Exclusives, opening a new commercial channel for fans to buy official premium products linked to the team’s debut season in Formula 1.
The agreement will allow Memento Exclusives to sell officially licensed Cadillac Formula 1 Team products, including Show Cars, replica car parts, motion simulators and pit stop rigs.
The deal comes as Cadillac enters the FIA Formula 1 World Championship as the first new team added to the grid in a decade, marking a significant moment for American participation in global motorsport.
Memento Exclusives, based in the United Kingdom’s Motorsport Valley, is widely known as a leading motorsport memorabilia specialist and a supplier of Show Cars to Formula 1 and its ecosystem. The company already offers products to fans through F1 Authentics, the officially licensed retail and auction platform.
Under the new collaboration, fans will be able to access premium Cadillac Formula 1 Team products designed around the team’s debut-season identity and MAC-26 livery. One of the headline products will be the first official Cadillac Formula 1 Team Show Car.
The Show Car has already been used in activations around the world, including Times Square, and featured in the team’s launch spot during Super Bowl LX. It is a recreation of the MAC-26, named after 1978 Formula 1 World Champion Mario Andretti.
According to the release, the MAC-26 Show Car has been built with close attention to performance-inspired design, including aerodynamically sculpted bodywork, sidepod designs and the team’s official livery.
The Show Car features genuine carbon fibre components, official Pirelli tyres, functional steering and fully movable wheels. It also includes a rear lighting system, heat-treated exhaust, authentic halo and a camlock mechanism for secure display.
The partnership will also introduce official 2026 Cadillac Formula 1 Team Motion Simulators and Pit Stop Rigs, both covered in the team’s debut-season livery.
The Motion Simulator is designed to give fans an immersive cockpit experience, recreating the steering wheel, pedals and seating position of the actual car. It is made using the team’s CAD drawings to replicate the design and manufacturing details of the race car.
The company says the simulator offers one of the closest fan experiences to sitting in the driver’s seat alongside Cadillac drivers Sergio “Checo” Perez and Valtteri Bottas.
The Official 2026 Cadillac Formula 1 Team Pit Stop Rig will feature the front half of a Show Car and allow users to compete in tyre-changing challenges, simulating the work of a Formula 1 race crew.
Memento Exclusives will also produce replica car parts, including steering wheels, wheel rims, nose cones and front wings, giving collectors and fans access to display pieces linked to Cadillac’s entry into Formula 1.
Barry Gough, Founder and Chief Executive Officer of Memento Exclusives, said the partnership gives fans an opportunity to participate in the Cadillac Formula 1 story from the beginning.
“We are proud to be working with Cadillac Formula 1 Team as their journey in the world of Formula 1 continues. This is an incredibly exciting moment and to offer fans access to premium products in its debut season design is truly special,” he said.
“From our expanded Simulator Range to limited-edition Show Cars and the brand-new Pit Stop Rig, all available in MAC-26 livery, this is a unique opportunity for fans to be part of the Cadillac Formula 1 Team story from the very beginning.”
For Cadillac, the deal reflects the growing commercial importance of fan engagement in Formula 1.
The sport has expanded rapidly in recent years, with rising global audiences, stronger U.S. interest and growing demand for premium fan experiences. Teams are increasingly looking beyond race-day performance to build brands through merchandise, collectibles, digital content, live activations and immersive products.
Cadillac’s arrival on the grid gives the team an opportunity to build a fanbase from the ground up. By offering officially licensed Show Cars, simulators and replica parts in its debut season, the team is seeking to turn its entry into Formula 1 into a collectible moment. The move also reflects the wider commercial logic behind motorsport memorabilia.
For collectors, early-season products from a new team can carry special value because they capture the beginning of a brand’s competitive history. For fans, the products offer a way to feel connected to the team beyond watching races.
The Cadillac Formula 1 Team is backed by TWG Motorsports and General Motors, combining American automotive heritage with global motorsport ambition.
Tyler Epp, Global Head of Commercial Strategy, said the partnership is part of the team’s effort to bring fans closer to its journey.
“Since the inception of the Cadillac Formula 1 Team, we have asked fans to join us on our journey. This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences,” he said.
The licensing agreement also places Cadillac within a growing Formula 1 consumer market where memorabilia, simulators and race-inspired products have become important extensions of team identity.
For Memento Exclusives, the deal adds another high-profile brand to its motorsport portfolio and strengthens its position in the premium fan-products segment.
For Cadillac, it creates a direct bridge between the team’s debut season and the global fan economy around Formula 1.
The partnership is therefore more than a merchandise arrangement. It is a commercial statement.
Cadillac is entering Formula 1 not only to compete on track but to build a global brand community around performance, American engineering, design and fan experience.
With official Show Cars, simulators, pit stop rigs and replica parts now part of the team’s product strategy, Cadillac’s first Formula 1 season is being positioned as both a sporting debut and a collectible moment for fans worldwide.
