Ghana: Online goods purchases hits $3.98bn – Report
Purchase of goods online by Ghanaians as at February 2022, according to global strategic marketing consultancy firm, Kepios, has reached $3.98bn.
The reported figure by Kepios marks a year-on-year increase of $954m in the purchase of goods online by consumers.
In its report titled Digital 2022, Kepios asserts that the average annual revenue for e-commerce sites from consumer goods purchased online is $511, also marking a year-on-year increase of $55.
The recorded increment in the total annual amount used in the purchase of consumer goods online can be attributed to the additional 1.2m consumers who now purchase goods online.
With the addition of the 1.2m consumers, the total number of Ghanaians making consumer goods purchases online now stand at 7.78m people.
Giving a breakdown of the consumer goods purchases made, Kepios in its report noted electronic gadgets accounted for $1.36bn of the total amount, making it the most purchased online consumer good.
Following the purchase of electronic gadgets was fashion (clothes) with a total amount of $1.22bn.
Furniture, toys, personal and household care, food, beverages and physical media accounted for $163m, $336m, $489m, $316m, $64.5m and $28.2m respectively.
On a weekly basis, the report posits that 28.2% of the total 7.78m consumers purchase a product or service online.
Groceries ordered via online was made by 11.8% of consumers, with 10.2% of consumers purchasing a second-hand item.
Still on a weekly basis, 8.9% of the total 7.78m consumers used a buy now and pay later service.
Kepios is a strategy consultancy that helps organisations all over the world make sense of people evolving digital behaviour and understand what these changes mean for ongoing success.
