- Red Bull Extends Memento Partnership With 10 Limited-Edition RB22 Show Cars
Oracle Red Bull Racing has extended its commercial partnership with Memento Exclusives, expanding a premium memorabilia range that will allow collectors to acquire full-scale replicas of the team’s 2026 Formula One car.
The renewed agreement will see Memento continue producing officially licensed Red Bull show cars, simulators and replica components while developing equipment for corporate and fan-engagement events.
At the centre of the 2026 collection is a limited run of 10 full-scale RB22 show cars based on official design information supplied by the Formula One team.
The replicas reproduce the blue-and-black livery used on the cars driven by Max Verstappen and Isack Hadjar during the 2026 season.
Memento said the show cars were engineered using official computer-aided design data and manufactured through processes similar to those used for race cars. Each will incorporate carbon-fibre components, official Pirelli tyres, functional steering, brake lights and movable wheels.
Buyers will become official Red Bull licensees under a special arrangement, reflecting the tightly controlled use of Formula One teams’ designs and intellectual property.
The collection represents an attempt to bring high-end motorsport memorabilia closer to the technical authenticity of the vehicles used on track. It also illustrates how Formula One teams are seeking to generate revenue and deepen fan engagement beyond race tickets, broadcast audiences and conventional merchandise.
Paul Gandolfi, chief commercial officer of Oracle Red Bull Racing, said Memento had consistently produced items that reflected the team’s brand and technological identity.
“One of the things we’re always looking to do is bring fans closer to the team, and Memento helps us do exactly that,” he said.
“Whether it’s a full-scale RB22 show car, a simulator or a pit-stop rig, these products give fans and collectors unique ways to experience a piece of Oracle Red Bull Racing for themselves.”
The collaboration moves Formula One licensing beyond clothing, model cars and signed memorabilia into full-scale products designed to replicate parts of the racing experience.
Alongside the RB22 show car, Memento will offer a 2026 Red Bull Racing simulator featuring an authentic Formula One cockpit position, motion technology and a removable full-scale front wing.
The simulator’s hardware was developed in partnership with Red Bull Racing to create a fully licensed virtual-driving experience.
The companies will also introduce a full-scale pit-stop rig designed for corporate activations and live wheel-change demonstrations. The equipment reproduces the front section of a Red Bull car and allows participants to test their ability to complete a racing-style tyre change.
Replica RB22 parts will also be sold, including halos, front noses, wings, miniature wheel rims and sections of bodywork carrying the team’s 2026 design.
The range highlights the growing commercial value of physical experiences in a sport whose core product is increasingly consumed through digital broadcasts, streaming services and social media.
A supporter may be unable to drive a Formula One car or enter the team’s garage during a race, but licensed simulators and pit-stop rigs provide controlled approximations of those experiences.
For Red Bull, the arrangement turns the team’s designs and brand into products that can be monetised without requiring it to develop a separate manufacturing and retail operation.
Memento operates the F1 Authentics retail and auction platform, which sells licensed memorabilia and products connected to Formula One teams, drivers and races.
Limiting the RB22 show car to 10 examples is likely to strengthen its appeal among wealthy collectors and corporate buyers.
Scarcity is central to the economics of sports memorabilia. The value of an item is influenced not only by its physical quality but by its rarity, authenticity and connection to a recognised team, athlete or event.
The use of official Red Bull design data and components is intended to distinguish the RB22 replicas from unofficial reproductions, even though the show cars will not possess the power unit or complete engineering systems of the race vehicle.
Barry Gough, founder and chief executive of Memento Exclusives, said the relationship had progressed significantly since the companies launched their first commercially available Red Bull Racing show car in 2023.
“From working together to launch the first commercially available Red Bull Racing show car in 2023, to now offering the first of the 2026 regulations era, we are proud to continue offering these limited-edition masterpieces to collectors,” he said.
He added that the combination of show cars, simulators, pit-stop rigs and replica components provided fans with “more ways than ever to own the moment”.
The partnership reflects Formula One’s evolution into a broader entertainment and consumer business.
Teams increasingly use licensing agreements to convert technical heritage, liveries and driver associations into new revenue streams. Specialist manufacturers can produce high-value items while the teams retain control over branding, approval and authenticity.
Memento said its licensing, retail and memorabilia operations generate millions of pounds in royalties for sports rights holders each year. Its business includes online retail, auctions, corporate gifting and physical retail outlets.
For Red Bull, extending the agreement provides a way to reach supporters at different levels of the collector market from buyers of individual replica parts to customers capable of acquiring a full-scale show car.
The commercial proposition depends on turning proximity into a product. Fans are not purchasing the RB22 that competes on the track; they are buying an officially sanctioned connection to the team, its drivers and the technological image surrounding Formula One.
The renewed partnership suggests that for leading racing teams, the value of a car no longer ends when it leaves the circuit. Its design, components and identity can continue generating revenue through a carefully controlled market for replicas, experiences and memorabilia.
