• Login
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
  • Home
  • News
    • General
    • Political
  • Economy
  • Business
    • Agribusiness
    • Aviation
    • Banking & Finance
    • Energy
    • Insurance
    • Manufacturing
    • Markets
    • Maritime
    • Real Estate
    • Tourism
    • Transport
  • Technology
    • Telecom
    • Cyber-security
    • Cryptocurrency
    • Tech-guide
    • Social Media
  • Features
    • Interviews
    • Opinions
  • Reports
    • Banking/Finance
    • Insurance
    • Budgets
    • GDP
    • Inflation
    • Central Bank
    • Sec/Gse
  • Lifestyle
    • Sports
    • Entertainment
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video
No Result
View All Result
No Result
View All Result
NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
No Result
View All Result
Home Business

Samsung retains top spot as the best-selling smartphone in Africa but TECNO, Xiaomi close gap

4 years ago
in Business, highlights, Home, home-news, latest News, Technology
2 min read
0 0
0
190
VIEWS
Share on FacebookShare on TwitterShare on Linkedin

Samsung retains top spot as the best-selling smartphone in Africa but TECNO, Xiaomi close gap

A new market analysis firm has confirmed Samsung as the best-selling smartphone in the MEA (Middle East and Africa) region in Q2 2021.

The report titled – Counterpoint Research Market Pulse, June 2021 – revealed that the company boosted market spending at the start of the year, leading to good performance in Q1. However, its market share slid by 4% points to 16% sales in Q2 due to production disruption in Vietnam following COVID-19.

The report noted that Transsion brands, namely TECNO, itel and Infinix, almost doubled their cumulative market share from 16% to 32% during the time under review, as they continued to dominate the lower-priced segment in Africa while making successful entries in some Middle East markets.

It added that Xiaomi, OPPO and Vivo have also made substantial gains thanks to aggressive entry initiatives in key the Middle East and North Africa markets, and the misfortunes of Huawei and HONOR, whose cumulative quarterly market share shrunk to 2.2% from 8.2% a year ago.

Commenting on the overall market dynamics, Senior Research Analyst Yang Wang said, “Positive momentum from the end of 2020 has been maintained throughout the first half of the year, with the best Q1 and Q2 on record. Smartphones are becoming an integral part of daily life. COVID-19 has helped consumers discover many practical use cases that were not immediately obvious before the pandemic. While the economic and pandemic situation has improved, demand has been further driven by renewed competition from the new Chinese entrants, wider product availability at multiple price points, and continued channel penetration into previously untapped markets.”

TECNO beat Samsung to claim as Africa’s top smartphone brand for the first time in 2020

TECNO was ranked as Africa’s top smartphone brand in 2020, according to Counterpoint Research’s Market Monitor service. The Transsion brand achieved this feat in the second half after successfully launching models in the affordable segment, and continued market spending throughout the pandemic.

RelatedPosts

Prof. Bokpin Faults Ghana’s Budget Framework for Rewarding SOE Underperformance

Ghana Becomes Dangote Refinery’s Latest Crude Source as Refinery Hits 70% Capacity

GHS 395 Billion Asset Value of SOEs Formed 33.5% of Ghana’s GDP in 2024

In the same year, Samsung saw its market share retreat in all price segments following supply chain disruptions in the earlier parts of the year and a somewhat hesitant reaction to market headwinds towards the year end.

Infinix saw market share gains in 2020 due to strong H2 performance, making the brand the highest ASP (average selling price) among Transsion brands. While, Xiaomi and OPPO’s shipments grew YoY, as the brands made aggressive market entry initiatives, with encouraging sales in Egypt, Morocco, Nigeria and Kenya.

Source: businessinsiderafrica
Via: norvanreports
Tags: COVID-19 pandemicEgyptghanaMoroccoNigeria and Kenya.Samsung retains top spot as the best-selling smartphone in Africa but TECNOXiaomi close gap
No Result
View All Result

Highlights

JVCs Post GHS1.51bn Profit, Assets Rise 39.9% in 2024 – SIGA Report

Gulf Countries Respond to U.S. Trade Pressure With Trillion Dollar Plans

Wall Street Forecasts Oil in the $50s Next Year

Ghana 5th in Africa for IMF Outstanding Debt in August 2025

Joe Jackson Warns BoG’s 10% NPL Target Could Squeeze SME Lending

SOEs Record 28.3% Revenue Growth But Post GHS 9.67bn Net Loss in 2024 – SIGA Report 

Trending

Features

Prof. Bokpin Faults Ghana’s Budget Framework for Rewarding SOE Underperformance

September 1, 2025

Prof. Bokpin Faults Ghana’s Budget Framework for Rewarding SOE Underperformance Professor of Finance and Economics at the...

Ghana Becomes Dangote Refinery’s Latest Crude Source as Refinery Hits 70% Capacity

September 1, 2025

GHS 395 Billion Asset Value of SOEs Formed 33.5% of Ghana’s GDP in 2024

September 1, 2025

JVCs Post GHS1.51bn Profit, Assets Rise 39.9% in 2024 – SIGA Report

September 1, 2025

Gulf Countries Respond to U.S. Trade Pressure With Trillion Dollar Plans

September 1, 2025

Who we are?

NORVANREPORTS.COM |  Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

NorvanReports is a unique data, business, and financial portal aimed at providing accurate, impartial reporting of business news on Ghana, Africa, and around the world from a truly independent reporting and analysis point of view.

© 2020 Norvanreports – credible news platform.
L: Hse #4 3rd Okle Link, Baatsonaa – Accra-Ghana T:+233-(0)26 451 1013 E: news@norvanreports.com info@norvanreports.com
All rights reserved we display professionalism at all stages of publications

No Result
View All Result
  • Home
  • Business
    • Agribusiness
    • Aviation
    • Energy
    • Insurance
    • Manufacturing
    • Real Estate
    • Maritime
    • Tourism
    • Transport
    • Banking & Finance
    • Trade
    • Markets
  • Economy
  • Reports
  • Technology
    • Cryptocurrency
    • Cyber-security
    • Social Media
    • Tech-guide
    • Telecom
  • Features
    • Interviews
    • Opinions
  • Lifestyle
    • Entertainment
    • Sports
    • Travel
    • Environment
    • Weather
  • NRTV
    • Audio
    • Video

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.