Paris 2024 unveils look of Olympic and Paralympic games
On Wednesday, February 8, Paris 2024 unveiled the look of the Games, as well as the pictograms of the Olympic and Paralympic disciplines.
The release was made in the presence of Tony Estanguet, the president of Paris 2024, Emmanuel Grégoire, the first deputy mayor of Paris, Laurent Mazaury, the sports vice-president of Saint-Quentin-en-Yvelines, Julie Matikhine, the brand director of Paris 2024, and Jérôme Fernandez, a former international handball player who was a double Olympic champion in 2008 and 2012.
With a year and a half to go before Paris 2024, athletes and spectators from all over the world will now be able to visualise what the Games will look like, in the competition venues, the host cities and the celebration sites.
The look presented on Wednesday highlights elegance, creativity, the “French art de vivre”, and conveys the innovative and bold ambition of Paris 2024.
Perhaps the most striking aspect of the announcement was the visual of the purple athletics track in the Stade de France. As reported by AFP, the decision was taken in consultation with the Stade de France, the International Athletics Federation and the broadcaster OBS.
“The colours must convey this joyful, festive tone,” Estanguet said when asked about choosing the purple athletics track, as opposed to opting for the traditional dark red ones used at previous Games.
The 62 pictograms of the Olympic and Paralympic disciplines are another example of the creative ambition of Paris 2024, represented in the form of coats of arms, a stylistic innovation celebrating the different sporting communities
The pictograms will appear for the first time in mid-February on the Olympic Games ticketing website during the sale of the ‘Make Your Games’ packs.
